Brand Manager

About this role

Responsibilities

• Brand Leadership & Strategy
• Lead the development and proposal of marketing inputs into the strategic Brand Plan, with a strong patient‑centric focus
• Design and implement tactical marketing initiatives, including:
• Multi‑channel customer engagement initiatives
• Multi‑stakeholder programmes
• Interactive and customised content
• Act as an active member of the Brand Team and communicate brand priorities to in‑field teams
• Plan and execute educational platforms in line with the brand plan
• Manage agency relationships, ensuring delivery to brief, on time and within budget
• Monitor market dynamics and competitor activity, producing market and competitor analysis to inform actions
• Prepare and present Brand and Business Reviews to Senior Management and Regional Marketing
• Build Ipsen’s brand profile by developing strong relationships with external bodies, key opinion leaders, and industry stakeholders, including attendance at meetings and conferences
• Driving Results
• Develop robust strategies and lead cross‑functional projects to achieve brand objectives
• Build strong customer‑facing relationships to anticipate challenges and work with cross‑functional teams to define effective action plans
• Identify risks or opportunities early, keeping management informed and recommending timely course correction where required
• Produce accurate forecasts, budgets, and market share analysis in partnership with management and sales teams, ensuring appropriate controls are in place to meet financial and marketing objectives

Requirements

• Degree‑level qualification or marketing qualification (essential)
• ABPI qualification (desirable)
• Fluent English required
• Working at Ipsen
• You will join a highly collaborative environment, working cross‑functionally with Medical, Sales, Value & Access, Finance, Patient Advocacy, Pharmacovigilance, Regulatory and Supply Chain teams, and engaging externally with healthcare professionals, payers, agencies, and opinion leaders.
• We are committed to creating a workplace where everyone feels heard, valued, and supported; where we embrace “The Real Us”. The value we place on different perspectives and experiences drives our commitment to inclusion and equal opportunities. When we include diverse ways of thinking, we make more thoughtful decisions and discover more innovative solutions. Together we strive to better understand the communities we serve. This means we also want to help you perform at your best when applying for a role with us. If you require any adjustments or support during the application process, please let the recruitment team know. This information will be handled with care and will not affect the outcome of your application.

About Ipsen

Ipsen is a mid-sized global biopharmaceutical company with a focus on transformative medicines in three therapeutic areas: Oncology, Rare Disease and Neuroscience. Supported by nearly 100 years of development experience, with global hubs in the U.S., France and the U.K, we tackle areas of high unmet medical need through research and innovation. Our passionate teams in more than 40 countries are focused on what matters and endeavor every day to bring medicines to patients in 88 countries. We build a workplace that champions human-centric leadership and fosters a culture of collaboration, excellence and impact. At Ipsen, every individual is empowered to be their true selves, grow and thrive alongside the company’s success. Join us on our journey towards sustainable growth, creating real impact on patients and society! For more information, visit us at https://www.ipsen.com/ and follow our latest news on LinkedIn and Instagram . Job Description: Brand Manager, Rare Diseases Essential experience and skills Strong commercial mindset with relevant market experience, including digital marketing Proven experience managing a pharmaceutical brand Budget management experience Strong project management skills with the ability to manage multiple priorities In‑depth understanding of marketing channels and tactics Experience leading cross‑functional projects, including complex initiatives such as launches or repositioning Highly creative, proactive, and comfortable taking initiative Excellent communication, influencing, and stakeholder management skills Extensive hands‑on brand marketing experience Desirable experience Experience in pre‑launch or launch environments Background in rare diseases and/or hepatology Experience in high‑cost specialist medicines markets