Organic Social Media Manager

You. Better. With Alan. Alan is building a vertically integrated health partner that unites insurance and smart healthcare delivery into one seamless system. Our vision is to make prevention the new norm of care for all. Our mission: Help people live in good health to 100 while helping employers feel proud, turning health benefits from a cost centre into their most valuable investment. By connecting all aspects of care (private, public, and direct to consumer) we create the most member-centric healthcare experience, reducing claims costs while generating new monetization opportunities. We partner with tens of thousands of companies across France 🇫🇷, Spain 🇪🇸, Belgium 🇧🇪, and Canada 🇨🇦, serving over a million members. How we work: our Leadership Principles Mission is the Boss — We think long-term and are methodical optimists who take risks, seeking our mission's success above all else. Distributed Ownership — Accountable enlightened despots: everyone owns their decisions and results. Radical Transparency — All information is accessible and written-first, so everyone can make the best decisions asynchronously. Always Growing — Direct, positive, and caring feedback, combined with self-growth ownership. ⭐ Your mission Main mission Build and execute on Alan's social media organic strategy internationally in order to turn Alan into the undisputed health reference on socials: define Alan's unique voice on social media drive the online conversation about health build our AI-powered production system for scalable content production, and grow engaged communities across platforms execute the social media strategy in France Detailed missions 1. Build the organic social media strategy Global role: Define Alan's social voice, creative direction, and platform-specific frameworks (LinkedIn, Instagram, TikTok, YouTube), including which personas to target on each channel Drive coordination with Brand, Product Marketing, and Growth to ensure social is embedded in every major moment (product launches, campaigns, events) Bridge organic and paid efforts on Meta and YouTube, ensuring both work in concert to maximize reach, consistency, and performance Align with each country team on editorial pillars (key themes and topics reflecting Alan's positioning) and platform priorities (which channels to activate and at what intensity per market) Set the measurement framework: follower composition, UTM tracking, brand awareness surveys, and social listening, with regular performance reviews shared cross-functionally France execution: Own and execute the France organic social strategy end-to-end, across the full content mix: educational content, product storytelling, employer brand, community engagement, and campaign amplification Ensure France content is consistent with global frameworks while reflecting local market nuances 2. Build and operate an AI-powered content production and distribution engine Design and implement an agentic content workflow using AI tools (LLMs, image generation, video automation) to dramatically increase production velocity without proportional headcount growth Create a scalable system where subject-matter experts across the company (product, medical, growth, country teams) feed raw inputs (data, stories, product updates) that get transformed into publish-ready content at scale Define and operate the distribution logic: publishing cadence, platform-specific formatting, timing, and scheduling across all active channels 3. Grow and animate Alan's communities Reactivate Instagram, TikTok and Youtube with a social-first content approach Run proactive community engagement Key outcomes by 1 year A clear, living organic social media strategy is in place and understood across Alan — platforms are prioritized, editorial pillars are defined, and Brand, Product Marketing, Growth, and country teams are aligned on what Alan stands for on social and how to contribute to it An AI-powered content production system is operational : agentic workflows handle scheduling, drafting, and basic repurposing, freeing up human time for creative strategy and high-value content Platform activation and posting cadence have been defined and implemented based on audience data and strategic priorities A measurement framework is live : we know who follows us, whether content drives traffic, and whether brand awareness among target audiences is moving Social has demonstrably amplified at least 2 major brand campaigns : the person has owned the organic social amplification strategy end-to-end for at least two significant brand moments, with measurable contribution to reach and engagement vs. previous benchmarks ⭐️ Requirements for the role Hard skills Social strategy & editorial thinking Able to build a platform-specific organic social media strategy from scratch: define objectives, prioritize platforms, set an editorial calendar, and adapt the approach based on data Strong editorial judgment: knows what Alan should say, how, and where, and can ma