Principal Digital Experience Engineer

Own the strategic direction of a high-performance B2B SaaS website - and set the standard for how marketing websites drive revenue.

We're looking for a Principal Digital Experience Engineer to join our Marketing team in Helsinki, Dublin, Amsterdam, or the UK.

Our website is our most important marketing asset - it's where pipeline starts, where brand perception is formed, and where every campaign and paid media dollar ultimately lands. We don't need another strong engineer who can build things. We need a recognised authority who can decide what should be built, why, and how - someone who sets the technical strategy for our entire web presence and is accountable for the outcomes.

This is a Principal-level individual contributor role (IC5). You'll make architectural decisions, define engineering standards, influence senior leadership, manage external partners, and shape how the organisation thinks about digital web experience as a growth lever. You can and will get your hands dirty in the code when it matters - but your primary value is strategic ownership, technical authority, and the judgment to know where your time creates the most leverage.

The stack: Astro.js, TypeScript, Sanity (headless CMS), integrated with HubSpot, Google Tag Manager, Google Analytics, and Zendesk.

The strategic responsibilities you'll own...

End-to-end technical strategy for the marketing website - platform, stack, infrastructure, and architecture decisions that you make and are accountable for at the organisational level

Website builds and redesigns from strategy through launch - you define technical requirements, set engineering standards, oversee delivery, and ensure the final product meets performance, accessibility, and brand standards

The technical foundation for conversion optimisation and experimentation - designing site architecture where A/B testing, personalisation, and rapid iteration are first-class capabilities. You enable the growth team to move fast; you're not the person