Assortment Designer - H&M Mens - Knit & Jersey

Job Description

Assortment Designer – Mens Jersey & Knitwear

Are you a seasoned Design Leader with a decisive point of view and a track record of delivering product that cuts through? We’re looking for an experienced designer to take the lead on our Mens Knitwear & Jersey department.

If you operate at the intersection of culture, product, and performance—and know how to turn insight into impact—this is your space.

As Assortment Designer, you set the tone. You translate trend, customer mindset, and brand DNA into a focused, high-impact product lineup that is both creatively sharp and commercially driven.

You will own the product vision end-to-end—from first concept to final collection—working in close partnership with design, buying, merchandising, and production. This role demands a balance of instinct and precision: strong creative direction backed by clear, data-informed decisions that resonate across global markets.

This role is based at our HQ in Stockholm, Sweden.

What You’ll Do

Define and drive the creative direction for Menswear Knit & Jersey with clarity and authority

Build forward-focused concepts that push the product and sharpen the brand’s edge

Partner cross-functionally to deliver a tight, relevant, and commercially strong assortment

Use customer insight, market intelligence, and performance data to guide product strategy and seasonal narratives

Ensure consistency, relevance, and competitiveness across all markets

Lead and develop a team of ~15 across design and print/graphics, setting a high bar for output and collaboration

Present vision and strategy with conviction—clear, concise, and impactful

Who You Are

A senior menswear designer/leader with a degree in fashion design (BA/MA) or equivalent, and 10+ years of industry experience

Proven experience leading teams and driving performance

Strong creative instinct paired with a sharp understanding of global menswear

Skilled in assortment building, concept development, and collection architecture within