Principal, Workday Marketplace Marketing Lead
About this role
Your work days are brighter here.
We’re obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we’re shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join, you’ll feel it. Not just in the products we build, but in how we show up for each other. Our culture is rooted in integrity, empathy, and shared enthusiasm. We’re in this together, tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether you're building smarter solutions, supporting customers, or creating a space where everyone belongs, you’ll do meaningful work with Workmates who’ve got your back. In return, we’ll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul. So, if you want to inspire a brighter work day for everyone, including yourself, you’ve found a match in Workday, and we hope to be a match for you too.
About the Team
The Global Partner Marketing organization drives growth through Workday’s partner ecosystem. We build programs that support pipeline growth, and expand the value customers get from Workday.
Workday Marketplace is a critical part of this ecosystem. It connects customers with Workday and partner-built applications and solutions that extend Workday’s platform. As Marketplace continues to grow, marketing plays a key role in driving discovery, adoption, and revenue impact.
This role sits within Partner Marketing - working closely with stakeholders and collaborators across the Global Partner Organization, Workday’s Partner Ecosystem and the wider marketing organization including Product Marketing and Digital teams.
About the Role
As the
Workday Marketplace Marketing Lead
, you will own the marketing strategy that drives growth, adoption, and impact from the Workday Marketplace.
This role blends
partner marketing, product marketing, and performance marketing
. You will develop programs that increase customer and prospect awareness of Marketplace, customer discovery of Marketplace solutions, generate qualified leads, improve conversion into opportunities, and influence ACV in deals involving partner applications.
You will also play a key role in positioning Marketplace within Workday’s broader product narrative, supporting launches of new Marketplace capabilities and ensuring partner solutions are embedded in go-to-market motions.
Why This Role Matters: Workday Marketplace is a key driver of platform growth and partner innovation. This role will help scale how customers discover and adopt partner-built solutions, strengthening the Workday ecosystem and increasing the value customers realize from the platform.
Responsibilities
- Marketplace Growth Strategy
- Build overall awareness of Marketplace as a destination for discovery for Workday customers and prospects.
- Define and lead the marketing strategy to drive Marketplace traffic, lead generation, and pipeline impact.Identify high-value Marketplace solutions and partner categories to prioritize based on customer demand and revenue potential.
- Develop scalable marketing programs that increase discovery and adoption of partner solutions.
- Partner Marketing & Co-Marketing
- Design and execute co-marketing programs with priority partners, including campaigns, events, solution spotlights, and industry plays.
- Help partners effectively market their Marketplace solutions to Workday customers and prospects.
- Funnel Performance & Optimization
- Own the Marketplace marketing funnel from traffic through lead creation, qualification, and conversion into opportunities.
- Work closely with Digital, Sales, SDRs, and Revenue Operations to optimize lead routing, qualification, and handoffs.
- Establish and monitor KPIs including traffic, engagement, leads, conversion rates, pipeline, and influenced ACV.
- Product & Marketplace GTM
- Partner with Product Marketing and P&T teams to position Marketplace as a core extension of the Workday platform.
- Support launches of new Marketplace features and experiences with messaging, enablement, and marketing plans.
- Ensure Marketplace solutions are embedded into product narratives, campaigns, and sales plays.
- Experimentation & Optimization
- Build a roadmap of experiments to improve Marketplace performance.
- Use testing and analytics to improve conversion across the funnel.
- Cross-Functional Leadership
- Collaborate across Partner Marketing, Partner Alliances, Product Marketing, Digital, Sales, and Operations teams to align priorities and execution.
- Translate data and performance insights into clear recommendations for future investment and strategy
- Flagship Events & Ecosystem Visibility
- Own the Marketplace marketing presence at major Workday events such as Rising, DevCon, SKO, and Partner Summit.
- Develop Marketplace-focused content, showcases, and partner storytelling that highlight the value of the ecosystem to customers and prospects.
- Partner with Events, Product, and Partner teams to ensure Marketplace solutions are represented in demos, sessions, and on-site experiences.
About Workday
Basic Qualifications 8+ years of experience in B2B SaaS marketing, ideally across partner marketing, demand generation, or product marketing. Proven experience delivering measurable pipeline or revenue impact through marketing programs. Experience working with or marketing within partner ecosystems or technology marketplaces. Strong analytical skills and experience working with marketing and sales performance data. Preferred Qualifications Experience developing co-marketing programs with cloud or SaaS ecosystems (e.g. AWS, Salesforce, Microsoft, ServiceNow, etc.). Strong understanding of how marketplaces drive product discovery, partner growth, and co-sell opportunities. Experience running integrated campaigns across digital, content, events, and partner channels. Hands-on experience with experimentation and conversion optimization. Ability to translate technical partner solutions into clear, compelling customer value propositions. Strong storytelling, writing, and cross-functional collaboration skills. Our Approach to Flexible Work With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter. At Workday, we are committed to providing an accessible and inclusive hiring experience where all candidates can fully demonstrate their skills. If you require assistance or an accommodation at any point, please email accommodations@workday.com . Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process! At Workday, we value our candidates’ privacy and data security. Workday will never ask candidates to apply to jobs through websites that are not Workday Careers. Please be aware of sites that may ask for you to input your data in connection with a job posting that appears to be from Workday but is not. In addition, Workday will never ask candidates to pay a recruiting fee, or pay for consulting or coaching services, in order to apply for a job at Workday.