Senior Brand & Trade Marketing Specialist TLP Sweden and Finland (m/f/d)
About this role
Senior Brand & Trade Marketing Specialist TLP Sweden and Finland (m/f/d)
Finland / Helsinki
CYBEX is a company that puts tomorrow's people at the heart of its brand. Always questioning the status quo and not afraid of challenging the establishment, CYBEX has become not just a leader in child safety but is seen as an innovative lifestyle and fashion brand for parents. We offer car seats, baby carriers, kids furniture and strollers enabling parents to keep their little ones safe in style. After growing rapidly in the last few years, we look for ambitious talent to contribute to CYBEX's success story.
Your seat to fill:
Lead the localization and execution of the global brand and business strategy, ensuring full alignment across all marketing disciplines with a strategic emphasis on trade marketing, channel activation, and integrated communications.
Own and safeguard the brand experience across all market touchpoints, overseeing the development, approval, and performance of marketing collateral, campaigns, and activities for retail partners while ensuring consistent and premium brand messaging.
Serve as the senior marketing counterpart for the local sales organization, acting as the key strategic interface for major retail partners. Provide high-level guidance, presentations, and customized marketing solutions that drive joint business growth.
Drive the implementation of the global POS excellence strategy and e-retail guidelines, collaborating with sales leadership to elevate brand presence and visibility across online and offline retail environments and maximize conversion.
Develop comprehensive, data-driven media strategies, adapt global creative assets to market requirements, and oversee performance tracking, reporting, and optimization across all channels
Build and nurture high-value relationships with media partners, industry organizations, and thought leaders within the safety, fashion, and lifestyle sectors to strengthen the brand's external positioning and in