Growth Marketing Manager

About this role

Responsibilities

• What We Need
• Corpay is currently looking to hire a Growth Marketing Manager within our Plugsurfing division. This position falls under our International Vehicle Payments / EV Charging Solutions line of business and is located in Espo
• In this role, you will own the full driver lifecycle from first touchpoint through regular charging and long-term retention, designing and scaling activation programs across B2B2C and B2C channels while owning the website, martech stack, and GEO technical layer that ensures Plugsurfing is discoverable in an AI-mediated world.
• You will report directly to the Chief Marketing Officer (CMO) and regularly collaborate with B2B Marketing, Content, Brand & Design, Product, Partner, and International Marketing teams across Corpay.
• What you'll be doing
• How We Work
• As a Growth Marketing Manager, you will be expected to work in a hybrid environment. Corpay will set you up for success by providing:Assigned workspace in a local Corpay office
• Role Responsibilities
• The responsibilities of the role will include:
• B2B2C & B2C Activation (Core Mission)Owning the activation gap for drivers onboarding through white-label partners who never complete their first charging session
• Designing and running partner-specific activation programs tailored to unique onboarding flows, driver profiles, and communication triggers
• Defining the critical activation window and building Customer.io journeys that move new drivers to first charge
• Owning B2C retention strategy including segmentation, churn signal identification, and re-engagement programs
• Managing the annual B2C driver NPS programme and translating insights into concrete action
• Website OwnershipOwning plugsurfing.com as a growth asset including strategy, structure, performance, and copy briefs
• Executing SEO and ASO strategy across web and app platforms
• Optimising conversion through analytics and real user behaviour analysis
• Managing paid acquisition efforts (search, LinkedIn, and app install camp