Marketing Deployment Manager (Entertainment & Events)
About this role
BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!
British American Tobacco Sweden has an exciting opportunity for a Marketing Deployment Manager (Entertainment & Events) in Malmö
We’re looking for a new colleague to join our ambitious and dynamic Marketing Deployment team in Malmö, focused on the Entertainment and Events channel. You’ll be part of driving our leading position in the entertainment space through impactful partnerships, creating unforgettable experiences, enabling sales and deploying with excellence activities focused on building our brand’s presence where products are consumed on-site, like bars, nightclubs, restaurants, festivals and owned events.
This is a unique opportunity to lead a high-performance team of three executives and two trade representatives. Together, you will translate brand plans into breakthrough marketing experiences across Sweden, enabling a higher connection to our brands. You will identify and deliver the right initiatives to attract, convert and retain consumers, ensuring consistent and high-quality deployment across all touchpoints. You will manage campaigns from planning to execution, working closely with cross-functional teams and external partners to deliver measurable results and contribute to brand growth. This role requires a blend of sales management, marketing strategy, relationship building and an extra pinch of creativity and resilience to deal with a high-pace environment.
BAT Sweden is a leading multi-category consumer goods business with a purpose to create A Better Tomorrow™ with a vision to Build a Smokeless world – one where smokers have migrated from cigarettes to smokeless alternatives. This transformation is driven by global brands like VELO, Lundgrens and VUSE, which play a k