CRM Manager (Sports)
SwedenCompetitive0 applicants
About this role
As a CRM Manager (Sports), in our Malta office you will take the lead in driving our customer engagement and retention efforts in key territories. You will work closely with senior management to develop and implement cutting-edge Sports CRM strategies, guiding multiple country leads as they execute their localised plans.
This is a perfect opportunity for an experienced professional, passionate about delivering an exceptional customer experience through innovative campaigns and rewards, who can respond quickly and efficiently under pressure to meet critical objectives.
Requirements
- Proven extensive experience in CRM management, preferably within the online gambling or related industry.
- Significant experience leading and developing high-performing CRM teams.
- Strong understanding of CRM principles, strategies, and best practices.
- Familiarity with CRM and bonus systems (CDP, CEP, third party bonus tools).
- Excellent analytical and problem-solving skills, with the ability to interpret data and generate actionable insights.
- Outstanding communication and interpersonal skills, with the ability to build relationships and influence stakeholders.
- Knowledge of online gaming regulations and compliance requirements.
- Experience managing CRM budgets and optimising ROI.
- Additional Information
- Building and developing a high-performing CRM team (country leads, coordinators) through recruitment, training, coaching, and performance management, ensuring they drive company growth and excel.
- Defining and implementing localised CRM strategies across key territories, delivering campaign roadmaps to standard and in a timely manner while ensuring all CRM activities align with the overall marketing strategy and business objectives.
- Overseeing the planning, execution, and optimisation of multi-channel CRM campaigns, including email, SMS, push notifications, and in-app messaging.
- Fostering strong, collaborative relationships with key stakeholders across Sport Product, Marketing, and other d