Senior CRM Manager - SumUp Pay

About this role

Responsibilities

• Own lifecycle journeys across push, email, in-app modals, and banners, with a relentless focus on the moments that drive growth: KYC completion, card activation, first transaction, feature adoption, re-engagement
• Form hypotheses, run experiments, interpret results, and move fast, this is not a set-and-forget role
• Monitor product usage data to identify friction points and translate them into CRM interventions or product improvement recommendations
• Define and manage user segments, run A/B tests, and continuously iterate on activation, engagement, and retention across six European markets
• Own Iterable end-to-end – data mappings, event taxonomy, user profile schemas, working closely with backend engineers to keep the data clean and the platform healthy
• Partner with the GTM team to align messaging, timing, and targeting with broader SumUp growth initiatives
• You'll be great for this role if you…
• Have hands-on ownership experience across multi-channel lifecycle campaigns in a high-growth consumer product, fintech or neobank experience a strong plus
• Think in funnels, cohorts, and activation rates, not just open rates and click-throughs
• Are comfortable with event-driven architecture and understand how real-time triggers power effective customer journeys
• Can work confidently across technical and non-technical stakeholders, translating platform logic into clear campaign strategy and back again
• Have built from scratch before - you're energised by the absence of a playbook, not slowed down by it
• Are hands-on enough to unblock yourself: you can read event schemas, navigate a data model, and work alongside engineers as a peer
• Why you should join SumUp
• 🌎 Opportunity to work with a truly global, multicultural team from our central Covent Garden location, wrapped in historic charm and modern flair. This involves an office-first setup.
• 🌈 Commitment to Diversity and Inclusion: be part of a workplace that values and promotes diversity, fostering an inclusive environment where everyone's perspectives are respected and embraced.
• 🚀 Enrolment onto our Virtual Stock Option programme: you will own a stake in SumUp's future success.
• 🏖 Generous time off: enjoy 28 days of paid leave, plus bank holidays and special leaves.
• 📚 A dedicated annual L&D budget for attending conferences and/or advancing your career through further education.
• 🏥 Health matters: private health insurance, including optical and dental.
• 🚗 Life made easier: salary-sacrifice commuter benefits via Gogeta.
• 💼 Financial security: retirement scheme (SumUp matches 7% when you contribute 5%).
• 🛡 Peace of mind: life insurance from MetLife for 2× your salary.
• 🌴 Break4me: 1-month sabbatical after 3 years of service.
• 🔗 Referral Bonus: earn additional rewards by referring talented individuals to join the SumUp team.

About SumUp

Be empowered to do more that matters. At SumUp, we're on a mission to empower small businesses across the globe by providing simple and affordable tools that allow them to thrive. Today, over 4 million businesses in 37 markets rely on SumUp as their financial partner to manage payments, finance and customer relationships. Our commitment to small businesses is reflected in our diverse team of over 3,000 SumUppers from over 90 nationalities, united by global collaboration and an innovative mindset. Our core values lay the foundation for who we are and what we stand for, shaping our work culture and driving our success. We foster inclusivity and a continuous learning culture, providing a safe space for personal and professional growth. Our differences make us unique and strong as we strive to create an environment where everyone belongs and feels supported, no matter how they identify. SumUp is proud to be an Equal Employment Opportunity employer, actively seeking and embracing diversity in our workforce. We don't make hiring or employment decisions based on race, colour, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender identity, sexual orientation, disability, age or any other basis protected by applicable laws or prohibited by company policy. Our commitment extends beyond recruitment to creating a safe and respectful workplace where harassment of any form is strictly prohibited. Discover more about our culture and opportunities on our careers website, and follow our journey on LinkedIn, Instagram, and TikTok. Job Application Tip We recognise that candidates feel they need to meet 100% of the job criteria in order to apply for a job. Please note that this is only a guide. If you don’t tick every box, it’s ok too because it means you have room to learn and develop your career at SumUp.