Brand Manager

About this role

Responsibilities

• Lead brand strategy across the product lifecycle, integrating global direction with local market insights.
• Design and execute go-to-market and omnichannel engagement models to maximize customer reach and relevance.
• Translate strategy into integrated, compliant campaigns with continuous performance monitoring and optimization.
• Own forecasting, budget management, and key performance indicators to optimize marketing mix effectiveness.
• Generate and apply market, customer, and patient insights to inform strategic and tactical decisions.
• Collaborate with Sales, Medical, Finance, and Customer Excellence to align priorities and execution.
• Anticipate risks and opportunities using data and field insights to drive sustainable brand growth.

Requirements

• Bachelor’s degree in Health Sciences, Pharmacy, Medicine, Industrial Engineering, or a closely related field.
• Proven experience in marketing, product management, medical, or market access within the healthcare industry.
• Strong capability to define brand strategy and manage brands across the full product lifecycle.
• Solid understanding of local healthcare regulations, pharmacovigilance, and industry compliance standards.
• Demonstrated ability to use data, forecasting, and performance indicators to drive informed business decisions.
• Experience working cross-functionally with sales, medical, finance, and customer-focused teams.
• Advanced English
• Key Performance Indicators:
• Market share & market share growth
• Performance management and employee relations, feedback, meetings, surveys (i.e. Field Force, Marketing capabilities, Global Marketing, Medical Department, Regulatory Department)
• Ensure full compliance to all regulatory requirements
• Skills Desired
• Agility, Asset Management, Commercial Excellence, Cross-Functional Collaboration, Customer Orientation, Digital Marketing, Healthcare Sector Understanding, Influencing Skills, Marketing Strategy, Negotiation Skills, Operational Excellence, Priority Disease Areas Expertise, Product Lifecycle Management (PLM), Product Marketing, Product Strategy, Stakeholder Engagement, Stakeholder Management, Strategic Partnerships