Marketing Manager (Respiratory) - Finland - Nordic Marketing Company
About this role
Do you see yourself as an innovator ready to channel your ambition into a company that follows the science to deliver life-changing medicines? AstraZeneca could be the place for you.
Our AstraZeneca Nordic Marketing Company employs around 550 people and has offices located in Copenhagen, Stockholm, Oslo, and Espoo. AstraZeneca Nordic is a recognized leader in its core therapy areas and aims to improve the lives of millions of people. This is an area where you are free to be more - you are encouraged to challenge traditional ways and test your curiosity. We drive innovative science, deliver key launches, build close collaboration and partnerships within health care.
This is your opportunity to get to impact the lives of patients with COPD and asthma as we are looking for a new Marketing Manager in our inhaled medicines team. You will join a high-performing team with experienced colleagues who are looking to make an impact.
Responsibilities
- As a Marketing Manager, you will be responsible for the overall brand strategy, marketing plan, and overall brand performance of our key asset. This role requires a deep understanding of the Finnish market dynamics through data-driven customer and patient insights as well as insights on the competitive landscapes and healthcare ecosystems. You will lead the cross-functional brand team to ensure strategic and operational alignment to achieve an effective implementation of brand campaigns and transforming care initiatives resulting in high market impact to the benefit of patients.
- What you will doStrategic planning and performance: Create clear, data-driven strategic plans and uncover opportunities to deliver strong in-market performance in COPD while building launch readiness and competitive differentiation for asthma.
- Operational planning and content: Build detailed local operational plans, designing concepts, content, educational initiatives, and the overall marketing mix to maximize reach, engagement, and conversion across HCPs an