Paid Acquisition Manager - VIE - Barcelona
About this role
<p><span>Since 2015, papernest has been transforming the way people manage their contracts, making subscription, management, and switching simple through one smart, intuitive platform.</span></p><p><span>We have supported more than 2 million customers across France, Spain, and Italy. Along the way, we have continued to invest in new verticals, establishing papernest as a high-performing, innovative, and competitive scale-up in a fast-growing market.</span></p><p><span>With over 900 employees, we are strengthening our position as a European market leader.</span></p><p><span>Within the Paid Acquisition team (Marketing & Sales team department) and based in Barcelona, your mission is to drive, plan and execute SEA Strategy for the Spanish market. </span></p><p><span>Your role consists in generating leads of users that may be need one of the contracts we manage at papernest to our Operations/Product teams. You own accounts that drive between 60 to 70% of users for each country. </span></p><p><span><strong>This is a strategic role</strong> for papernest since you will be managing one of our main acquisition channels for foreign countries. Your role will cover several areas : digital marketing, project management, SEA, data analysis and management.</span></p><h3><strong>Your futures missions :</strong></h3><p><span><strong>1. Become the search leader of the Spanish markets :</strong></span></p><p><span>• Monitor Spanish accounts with a data-driven (ROI-based) approach ;</span></p><p><span>• Test new campaigns, features and bidding strategy to increase our conversion rate and make sure we keep on growing ;</span></p><p><span>• Identify, prioritize and launch new test to boost our growth on these markets.</span></p><p><span> </span></p><p><span><strong>2. User experiences : own the whole SEA funnel for your accounts</strong></span></p><p><span>• Ensure perfect content creation, integration and tracking of our landing pages ;</span></p><p><span>• Promote a test & learn dynamic to better know our users and understand their behavior ;</span></p><p><span>• Benchmark our competitors and others sectors to find the best practices.</span></p><p><span> </span></p><p><span><strong>3. Analyze : you will be responsible of the profitability and KPIs of the accounts</strong></span></p><p><span>• Analyze daily and weekly performances (profitability, deepd-ive analysis of the account, actions, recommendations etc.) ;</span></p><p><span>• Deep-dive on our campaigns performances and the new launched tests (auctions insights, benchmark, ROI, comparison, etc.).</span><br><br></p><h4><strong>About you :</strong></h4><ul><li><p><span>Fluent in French and English, Spanish is a plus ; </span></p></li></ul><ul><li><p><span>Business or engineering school ;</span></p></li></ul><ul><li><p><span>A first experience in the Digital Marketing field or in Consulting, previous experience in SEO/PPC is a plus ;</span></p></li></ul><ul><li><p><span>Strong analytical skills: you master Excel, SQL is a plus ;</span></p></li></ul><ul><li><p><span>Strong sense of ownership ;</span></p></li></ul><ul><li><p><span>Great interpersonal skills and great ability to communica</span><span style="font-size:11pt;font-family:Arial, sans-serif;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">te.</span><br></p></li></ul><h4><strong>What We Offer :</strong></h4><p><strong>Evolving in an international and inclusive environment:</strong> Everyone has their place at Papernest, and with over 46 different nationalities, it’s not uncommon for us to start a sentence in French and finish it in English or Spanish!</p><p>💸 <strong>Compensation & Partnerships:</strong> A monthly allowance defined by Business France, check for the amount in Spain, which is updated every quarter. Additionally, Pape