About this role

What you’ll do

We are looking for a Patient Marketing Manager to drive, analyze and improve our patient growth. As a key strategic partner, you will deploy 360° marketing plans that generate appointments, develop our B2C brand positioning and image, while following analytical performance.

Reporting to the Head of B2C Marketing France, you will be the strategic partner to the B2B, Sales teams, and Brand teams.

Your Responsibilities :

Drive patient acquisition and generate business impact

Develop, execute and monitor 360° marketing plans (organic + paid) to generate appointments on targeted specialties, in coordination with the performance Marketing expert

Be the strategic marketing partner to Sales and B2B teams by aligning patient acquisition efforts with business priorities

Analyze campaign performance, patient behaviors and market trends with a constant focus on ROI

Design marketing tools for practitioners with B2B teams: in-office visual materials, tools that facilitate new patient acquisition

Patient data lead for the team

Drive patient data analysis: monitor key KPIs (acquisition, conversion, ROI, usage) and identify trends

Manage strategic dashboards and conduct deep dives to inform decisions

Transform data into strategy: analyze patient behaviors, evaluate initiative effectiveness, produce actionable recommendations

Lead brand strategy

Evolve Doctolib's brand positioning beyond appointment booking with patients: define and deploy our brand strategy

Lead brand campaigns: strategy, creative brief, agency coordination, multi-channel deployment, impact measurement

Monitor and challenge brand indicators: awareness, perception, consideration

Ensure brand consistency across all patient initiatives

Who you are

Before you read on — if you don't have the exact profile described below, but you feel this job description matches your skill set, we still encourage you to apply.

You could be our next team mate if you:

Have 7+ years of marketing experience with a strong business and strategic orientation

Master 360° marketing plan management combining organic and paid channels

Have a strong brand vision: positioning development, brand campaign management, ability to evolve a brand

Possess data/analytics expertise: marketing analysis, dashboarding, deep dives, ROI management

Have excellent synthesis skills and can produce impactful reports for leadership

Now, it would be fantastic if you had:

Experience in marketplaces, digital health or consumer brands

Experience working with creative agencies and managing brand production

Proficiency in advanced analytics tools (SQL, BI tools like Tableau/Looker)

Responsibilities