Industry Manager, Global Strategic Accounts

About this role

Responsibilities

• Lead, develop, and scale a high-performing sales pod
• Manage, coach, and develop a team of Client Partners and Account Managers covering a defined set of global strategic accounts, setting a high performance bar.
• Conduct regular 1:1s, deal reviews, and pipeline inspections to ensure the team is executing with rigor against revenue targets, operating to shared standards, and continuously improving coverage and quality of client engagement.
• Identify skill gaps and design individual development plans, including mentoring, training, and stretch opportunities that enable IC progression across the ladder.
• Drive a culture of ownership, accountability, and feedback, celebrating top performance while addressing underperformance fairly and promptly.
• Own pod strategy, forecasting, and revenue accountability
• Build and execute quarterly and annual business plans for the pod—setting revenue targets, defining product and vertical priorities, and establishing pacing milestones that ladder up to GSA and LCS goals.
• Use internal and external data (Reddit signals, industry benchmarks, client public filings, measurement results) to inform segment strategy, whitespace analysis, and share-of-wallet growth plans for your accounts.
• Maintain accurate pipeline; partner with Sales Finance and Sales Ops on scenario planning, quota deployment, and coverage models.
• Ensure the pod consistently meets or exceeds revenue targets, with a focus on YoY growth, revenue diversification across ad products, and global growth.
• Elevate strategic client and agency partnerships
• Build and strengthen senior and C‑suite relationships across client and agency stakeholders; personally lead or support critical executive meetings and QBRs.
• Oversee the development and execution of Joint Business Plans (JBPs) agreements, ensuring Reddit secures long-term, multi-market commitments and preferred partner status.
• Ensure the team consistently delivers insight-led, consultative narratives that connect Reddit’s value proposition to the client’s broader business, not just media metrics.
• Drive cross-functional execution and product adoption
• Partner with KarmaLab, Marketing Science, Product, Measurement, Solutions Engineering, and Marketing, to design and deliver holistic, outcome-focused programs for your portfolio.
• Champion priority products and betas (e.g., new formats, performance solutions, measurement integrations), driving adoption in your book and contributing learnings back to product and go-to-market teams.
• Aggregate pod-level market feedback and product requirements and translate them into structured input that influences roadmaps, measurement capabilities, and sales narratives.
• Ensure operational excellence in campaign execution, from briefing and creative development through measurement and iteration, holding the pod and XFN stakeholders accountable to high delivery standards.
• Build global coordination and operating rhythms
• Establish repeatable operating cadences (e.g., QBRs, forecast reviews, deal councils) within the pod and with XFN partners to ensure alignment on priorities, risks, and resource allocation.
• Collaborate with GSA colleagues in other regions to harmonize global account strategies, share playbooks, and coordinate on enterprise-wide opportunities and challenges.
• Contribute to vertical and channel-level initiatives (e.g., global playbooks, sales training, industry narratives) that scale beyond your immediate pod.
• Hire, onboard, and grow talent
• Serve as a frontline hiring manager for Client Partner and Account Manager roles aligned to your pod; partner with recruiting and leadership to maintain a diverse, high-caliber talent pipeline.
• Lead structured onboarding for new hires, ensuring they ramp quickly on Reddit’s products, processes, and client books while building strong XFN relationships.
• Proactively identify succession plans and future leaders within the pod, creating opportunities for ICs to take on expanded responsibility (e.g., acting as deal captains, mentoring, project ownership).

Requirements

• 10+ years of experience in digital media, ad-tech, or social platforms, including 5+ years in quota-carrying enterprise sales roles serving large, complex advertisers and agencies.
• 2+ years of people management experience or substantial track record as a team lead (e.g., mentoring ICs, leading virtual pods, or owning workstreams).
• Proven history of exceeding revenue targets and growing multi-million-dollar books of business within high-consideration, omnichannel categories (e.g., tech, consumer electronics, retail, telco).
• Demonstrated ability to run executive-level client and agency meetings, including with VP/C‑suite stakeholders—setting clear agendas, aligning on outcomes, and driving decisions.
• Strong strategic and quantitative skills: able to synthesize data from multiple sources (performance, measurement, client business metrics, industry trends) into clear strategies and recommendations.
• Excellent communication and executive presence, with the ability to translate complex concepts into concise, compelling narratives for both internal and external audiences.
• Deep familiarity with the digital and social advertising landscape, including auction dynamics, measurement frameworks, and the role of platforms like Reddit in omni-channel media plans.
• Prior experience leading teams responsible for global or multi-market accounts, coordinating across regions and time zones.
• Track record of structuring and closing upfronts, global RPPs, or multi-quarter enterprise agreements with F500 advertisers.
• Experience working closely with Product, Marketing, and Measurement to shape roadmaps, launch betas, and bring new solutions to market.
• Demonstrated thought leadership in the industry (e.g., speaking at client summits, industry events, or internal leadership forums).
• Knowledge of performance marketing and advanced measurement, including incrementality, attribution, and clean-room or privacy-centric solutions.
• Bachelor’s degree or equivalent practical experience in business, marketing, analytics, or a related field.