Global Audience Manager (f/m/x)

About this role

Responsibilities

• 1. Paid Audience Execution & Support
• Assist in applying audience segmentation strategies (targeting, exclusion, lookalikes, and personalization) across paid marketing channels, under guidance from senior stakeholder leads.
• Build and activate audiences using the Customer Data Platform (CDP) and ensure correct implementation across paid platforms.
• Support identification of cross-brand audience opportunities and collaborate with channel and platform teams to implement them.
• Work with Marketing Analytics to review audience performance and support continuous improvements based on insights.
• Help optimize established channels and assist in testing and scaling new audience tactics.
• Share paid audience insights with related teams to help inform full funnel personalization efforts.
• 2. Ad Progression & Operational Coordination
• Support execution of Ad Progression activities by coordinating between marketing, product, and AdTech/HelloTech teams to align audiences and progression plans across paid channels.
• Assist in implementing ad progression experiments and audience variations across campaigns, ensuring consistent messaging and funnel logic.
• Help track and report on ad progression performance, providing regular updates to stakeholders and senior managers.
• Coordinate operational tasks related to audience setups and progression implementations to ensure smooth campaign execution.
• 3. Technical Foundation & Data Management
• Translate audience and ad progression requirements for AdTech and technical infrastructure teams, working with Product and HelloTech to support implementation.
• Support documentation of hypotheses, metrics and evaluation criteria for improving data match rates and campaign performance.
• Work with internal tooling and data systems to support audience generation and activation workflows.
• 3. Stakeholder Management & Cross-Team Collaboration
• Act as a point of contact for operational audience work across paid marketing channels and local markets, fostering strong relationships with internal teams and external partners.
• Support collaboration with CRM, product, analytics, and legal teams to find shared opportunities and ensure compliance.
• Coordinate with local teams to help implement audience use cases and share best practice learnings across markets (including the US).
• Ensure effective communication and alignment with cross-functional marketing initiatives.
• Why This Role Matters:
• This role supports the execution and operationalization of audience and ad progression efforts that help HelloFresh reach the right customers more efficiently. In a complex, privacy-sensitive marketing landscape, execution excellence and cross-team coordination are critical for delivering targeted campaigns, improving ROI, and enabling scalable paid performance across global markets.
• Typical Experience & Skills (Requirements)
• 3+ years of experience in performance marketing, paid marketing, audience management, ad progression, or related operational roles — ideally within digital or data-driven marketing environments.
• Experience working with audience segmentation tools, customer data platforms, and paid media activation workflows.
• Strong execution skills with a demonstrated ability to implement and coordinate audience and ad progression tasks across channels.
• Good analytical mindset with the ability to support data-driven decisions and performance reporting.
• Effective communicator with the ability to collaborate with cross-functional teams (e.g., marketing, product, AdTech/HelloTech, analytics) and global stakeholders.
• Bachelor’s degree in Marketing, Business, Analytics, or related field preferred.