About this role
Get to know Okta
Okta is The World’s Identity Company. We free everyone to safely use any technology, anywhere, on any device or app. Our flexible and neutral products, Okta Platform and Auth0 Platform, provide secure access, authentication, and automation, placing identity at the core of business security and growth.
At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we’re looking for lifelong learners and people who can make us better with their unique experiences.
Join our team! We’re building a world where Identity belongs to you.
About our team
The EMEA Field Marketing team is a critical component of Okta’s ambitious growth strategy in the region. We are a passionate, high-impact group that works in close partnership with Sales and other cross-functional teams to drive pipeline, accelerate opportunities, and build brand presence.
About this role
This is a pivotal, brand-new leadership opportunity within Okta's EMEA Field Marketing function, reporting directly to the Head of EMEA Marketing. This role is a key driver for our ambitious regional growth strategy. You will operate as a strategic player-coach, setting the vision for and executing a modern Account-Based Experience (ABX) strategy across EMEA in partnership with Field Marketing and Global ABX functions. You will lead and mentor a high-performing team of two specialists focusing on Customer Growth Marketing (references/communities) and EMEA Marketing Programs (local campaigns). Success requires strong cross-functional collaboration with stakeholders across Sales, Global Marketing, and other functions to align strategies and accelerate pipeline. Integrating AI tooling to deliver seamless, personalized customer experiences across the lifecycle will be central to this role's success.
Responsibilities
- Lead and set the vision for modern Account-Based Experience (ABX) across the EMEA region, in close partnership with Field Marketing and Global ABX functions.
- Manage, mentor, and coach a high-performing team of two direct reports: a Senior EMEA Marketing Programs Specialist and a Senior Customer Growth Marketing Specialist.
- Drive strategy and execution of marketing programs, encompassing local marketing campaigns (1:few and 1:many motions), customer reference programs, and community initiatives.
- Act as a player-coach, personally owning key strategic ABX accounts while guiding the team's overall direction and execution excellence.
- Ensure seamless, personalized customer experiences across the lifecycle by strategically integrating and leveraging AI tooling and other marketing technologies.
- Collaborate cross-functionally with key stakeholders in Sales, Global Marketing, Field Marketing, and other teams to align strategies, drive pipeline, and accelerate opportunities.
- Measure and report on the impact of ABX and programs, using data to inform continuous optimization and investment decisions.
- What experience you have
- Demonstrated experience in Account-Based Marketing (ABM) or Account-Based Experience (ABX) strategy and execution, preferably within the technology sector.
- Proven success in a leadership or player-coach role, including direct experience managing, developing, and inspiring a team of marketing professionals.
- A strong understanding of the EMEA market and experience tailoring global strategies for regional relevance.
- Deep expertise in marketing technology is highly beneficial, with hands-on experience in platforms such as 6Sense and Marketo being a plus.
- Excellent collaboration and influencing skills, with the ability to build effective partnerships with Sales and diverse cross-functional teams.
- Experience in both demand generation programs and customer marketing initiatives, including references and communities.
- A track record of using data-driven insights to inform marketing decisions and a passion for leveraging AI and new technologies to enhance customer engagement.
- Why you are excited about the role
- The chance to be a visionary and define the future of modern, personalized ABX in a high-growth region.
- An opportunity to build, lead, mentor, and empower a dedicated team of marketing specialists, fostering their professional development and maximizing their impact.
- Directly influencing pipeline, revenue growth, and brand presence through innovative, data-driven programs.
- Driving the adoption of cutting-edge marketing technologies like AI to transform the customer experience at scale.
- Collaborating with a passionate, inclusive, and globally-minded team at the World's Identity Company.
- Why we are excited about you
- Your expertise in building and executing world-class ABX/ABM strategies in the technology sector.
- Your curiosity for leveraging marketing technology and AI to drive personalized engagement at scale.
- Your inclusive leadership style and track record of developing team members and building strong, effective partnerships with Sales and cross-functional teams.
- Your commitment to data-driven decision-making and continuous optimization in a fast-paced, results-oriented environment.
- Okta’s Top 5 Core Leadership Competencies are part of the deeply ingrained principles that guide all of our company’s actions. They also align strongly to our cultural cornerstones, our Okta values: love our customers, empower our people, never stop innovating, act with integrity, and maintain transparency. It’s our expectation that our managers and leaders embody these core competencies:
- Builds Effective Teams: Building strong-identity teams that apply their diverse skills and perspectives to achieve common goals.
- Demonstrates Self-Awareness (EQ): Using a combination of feedback and reflection to gain productive insight into personal strengths and weaknesses.
- Develops Talent: Developing people to meet both their career goals and the organization’s goals.
- Drives Results: Consistently achieving results, even under tough circumstances.
- Strategic Mindset: Seeing ahead to future possibilities and translating them into breakthrough strategies.