Berlin, Berlin, GermanyCompetitiveHybrid0 applicants
About this role
The role
As Senior Programmatic Marketing Manager in our Marketing department, you will be responsible for driving key consumer activations while implementing a data-driven creative strategy. You will collaborate with market stakeholders to understand local market insights and its implementation in your marketing campaigns while working on a full funnel consumer journey. You will contribute your expertise across 15 Global HelloFresh entities. The ideal candidate is a strategic thinker and hands-on executor with a performance marketing and experimentation mindset, capable of scaling acquisition and conversion metrics for the channel.
Responsibilities
- As Senior Programmatic Marketing Manager in our Marketing department, you will be responsible for driving key consumer activations while implementing a data-driven creative strategy. You will collaborate with market stakeholders to understand local market insights and its implementation in your marketing campaigns while working on a full funnel consumer journey. You will contribute your expertise across 15 Global HelloFresh entities. The ideal candidate is a strategic thinker and hands-on executor with a performance marketing and experimentation mindset, capable of scaling acquisition and conversion metrics for the channel.
- Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you.
- What you’ll do
- Act as the creative lead and main point of contact for Display & Video creative strategy across platforms
- Develop creative experimentation & performance analysis frameworks
- Conduct regular audits on creative strategies across markets.
- Own the full creative testing and performance analysis strategy, from hypothesis creation and experimentation to reporting and iterative optimization
- Drive and develop new creative initiatives, including testing new content formats, storytelling approaches, and creator-led collaborations
- Closely collaborate with the Display & Video Campaign Operations team to ensure creative strategies are tailored, aligned, and executed smoothly across all entities
- Identify and share creative trends, insights, and best practices across internal teams to inform asset development and campaign direction
- Translate performance data into clear recommendations for creative development, collaborating with Brand and Design to implement them
- Lead cross-functional creative efforts, such as influencer content integrations and brand partnership initiatives
- Bring structure, prioritization, and clear problem-solving to a fast-moving, test-and-learn environment
- What you’ll bring
- 6+ years of professional experience in programmatic advertising or working with DSP vendors, programmatic trading desks, digital marketing agencies, ad network, 3rd party data companies or other related digital companies.
- 2+ years of previous strategy development and deployment in digital marketing
- Excellent knowledge and skills of Google: Sheet and Slides - can create reports and presentations for internal and external teams
- Understanding of digital marketing disciplines from digital display, OTV, SEO, PPC, Ecommerce, social media or affiliate marketing
- Excellent communication skills. You will be the go-to-person for multiple marketing and communication teams. Interpersonal skills are a prerequisite for success.
- Passionate about digital industry and highly digital savvy
- Our best-in-class marketers play vital roles in connecting HelloFresh with new and existing customers across the world. Based in Berlin, the data-driven and creative Global Marketing Team pioneers industry-leading research, business insight, CRM, growth marketing and brand communication. The team continuously drives our brand forward through experimentation and an entrepreneurial spirit.