Senior Partner Marketing Manager (f/m/d)

About the Opportunity

We are looking for an experienced Partner Marketing Manager to help disrupt the DXP category as we enter an ambitious new phase of growth. Contentful is a composable digital experience platform designed for structured content, personalization at scale, powerful AI orchestration and management capabilities, along with the best-in-class APIs, allowing digital teams and developers to ship personalized, content-driven experiences faster, to any type of digital endpoint. Companies, including Spotify, Sephora, Harley-Davidson, Kraft Heinz, Red Bull, WeWork, Lyft, Peloton, and Urban Outfitters, rely on Contentful to manage digital experiences as part of their modern web stacks.

Reporting to the Global Head of Partner Marketing, you will be responsible for driving growth through our global partner ecosystem, with a focus on Americas and EMEA System Integrators (SIs) and Marketplace solutions. This role requires an experienced marketing leader who is adept at crafting go-to-market (GTM) messaging, developing joint-marketing frameworks and strategies, and excels at framing partner solutions and integrations. This person should have a deep understanding of partnership dynamics, strong leadership skills, experience in building partnership programs, and a proven track record in driving successful marketing campaigns, including integrated campaigns, events, webinars, and thought leadership. The ideal candidate will have a knack for driving alignment across teams and building relationships with key stakeholders across Contentful and our partners’ organizations.

What to Expect?

Yearly Marketing Planning: Team with partner counterparts and Contentful partnerships team members to build annual co-marketing plans that align to priority regions, strategic business priorities, and financial targets.

Messaging and Framing: Take an active role in helping shape the messaging and framing of joint value propositions, partner accelerators, platform integrations, pitch decks, sales sheets, partner landing pages, digital/video assets, case studies, and other partner specific content and materials.

Campaign Management: Develop and lead multi-touch marketing campaigns that create partnership awareness, net-new sales pipeline and support closing business deals. Activities include email marketing, content syndication, webinars, marketing automation, account-based marketing, content creation, and social media engagement, teaming with Contentful Growth Marketing team and 3rd party vendors.

Event Planning, Execution and Follow up: From conception through execution, take a lead role in teaming with Contentful Events team to identify, strategize, plan, budget, and execute partner pull through and engagement strategies at global 3rd party industry events, partner user conferences, and associated ancillary events. Establish clear communication with partnerships, sales, and BDRs on event lead follow up plans, routing, and messaging.

Budget and Performance: Optimize partner marketing spending and make informed decisions based on previous activity results and performance. Proactively plan and request budget for all Contentful led GTM activities and any associated partner-led MDF programs. Oversee and streamline project management to ensure successful execution of all initiatives across partners for maximum ROI.

Stakeholder and Partner Relationships: Establish and maintain trust with internal stakeholders and external partner counterparts. Ensure positive teaming relationships are in place and sustain an appropriate level of visibility/awareness for all relevant GTM activities, programs, event highlights, gaps/opportunities, and results.

Partner Marketing Toolkits: Assist in ongoing maintenance and enhancement of solution and technology partner toolkits to ensure our extended partner ecosystem is equipped with the latest Contentful messaging, up to date marketing templates and sales tools need to market with Contentful through their channels to reach new audiences and extend share of voice.

Strategic Communications: Plan and implement multichannel communications internally and externally for your portfolio of partners to generate awareness, promote new offerings or solutions, amplify content and share best practices.

What You Need to Be Successful?

7+ years of direct experience building and managing partner marketing programs, which includes experience working alongside Partnership teams in related roles: marketing campaign manager, field marketing, partner development (sales/bizdev), etc.

A successful track record of developing partner lead pipeline through webinars, email campaigns, events, and other creative programs

Experience working for a fast-growing B2B software company, where partner sales was done in conjunction with an enterprise sales team

Experience in standing up regional initiatives that scale to global teams or programs

Strong ability to communicate complex ideas clearly and persuasively across various platforms and a track record of building and framing partner and solution messaging

Highly organized individual with proven ability to effectively handle multiple projects at once to complete results on time and under budget.

A self-starter who has a strong work ethic and can manage multiple tasks and priorities

A team player, and know how to get multiple departments to play well together towards the same end goal

Decisive and autonomous; with a globally-distributed team, sometimes you just need to make the call and go for it, when you can’t wait for the sun to rise for other stakeholders

A passionate individual with a knack for solving problems and building/delivering solutions, and you’re OK with taking risks (and learning from failure)

An entrepreneur at heart. You’re flexible and can thrive in environments that don’t have defined processes and you’re excited to help, build, launch -- and market -- minimum viable products (it’s a startup after all!)

Humble, but your colleagues would say that you’re a game-changer and an “A player”

A generally curious person and you love to listen and learn

Technically oriented and understand APIs, and have an aptitude to continue learning about Contentful’s technology

What’s in it for you?

Join an ambitious tech company reshaping the way people build digital experiences

Full-time employees receive Stock Options for the opportunity to share in the success of our company

Fertility and family building benefits, including a lifetime reimbursable wallet to support your growing family.

We value Work-Life balance and You Time! A generous amount of paid time off, including vacation days, sick days, education days, compassion days for loss, and volunteer days

Time off to care for and focus on your growing family

Use your personal annual education budget to improve your skills and grow in your career

Enjoy a full range of virtual and in-person events, including workshops, guest speakers, and fun team activities, supporting learning and networking exchange beyond the usual work duties

An annual wellbeing stipend to care for your physical, financial, or emotional health

A monthly communication phone/internet stipend and phone hardware upgrade reimbursement.

New hire office equipment stipend for hybrid or distributed employees. Get the gear you need to work at your best.