Lifecycle Automation Operator
About this role
Lifecycle Automation Operator
Global Performance Operator - CRM Journeys, Email, SMS, Nurture, Retargeting & Reactivation
Company Platform: Nordic Investin Group & Sister Companies Role Type: Hands-on operator / builder - not a status title Talent Market: US-style performance standards; global candidates welcome
Why This Role Exists
We need a lifecycle operator to ensure that no leads, students, candidates, clients, or partners fall through the cracks. Every relevant contact must enter a structured flow that drives them to the next meaningful action.
About Nordic Investin Group
Nordic Investin Group and its sister companies operate across:
Education
AI
Legal services
Talent and staffing
Digital platforms
International expansion
Capital strategy
We build practical, revenue-driven businesses. This requires individuals who can take unclear, slow, manual, or broken processes and transform them into functional, scalable systems.
This is a global role open to candidates worldwide. The working environment follows US-style execution standards:
Speed
Ownership
Measurable output
Direct feedback
Accountability
The final employing entity, assignment scope, and company placement will be determined after the interview process.
Your Mission
Build and optimize lifecycle systems across:
CRM workflows
Email and SMS communication
Retargeting and reminders
Nurture campaigns
Onboarding journeys
Reactivation sequences
Responsibilities
- Build automated journeys for leads, candidates, students, clients, and partners
- Segment audiences based on interest, stage, behavior, source, and next-best action
- Write, test, and refine messaging that supports booking, applications, purchases, responses, and re-engagement
- Integrate lifecycle flows with CRM systems, dashboards, forms, landing pages, and sales follow-up
- Identify funnel drop-offs and implement automated recovery sequences
- Track and optimize performance across open rates, clicks, replies, b