Senior Digital Marketing Specialist

Do you have the experience and ability to execute and optimize digital marketing campaign, and a drive to grow your skills in a collaborative environment? Become a part of the ASSA ABLOY Group and enjoy a culture that empowers you to build a career you can be proud of.

Note that we will consider candidates based in Spain (primary location), Portugal, and Poland.

What you would do as our Digital Market Specialist

As the digital Marketing Specialist for the Global solutions division of ASSA ABLOY, you will follow, implement, optimize and report on digital marketing strategies that drive awareness and lead generation for our Vingcard brand. As the main brand within ASSA ABLOY Global Solutions Hospitality, Vingcard represents a core part of our portfolio. In this role, you will collaborate with global and regional stakeholders to ensure consistent, high-impact campaigns aligned to a unified go-to-market strategy. This is a hands-on position for someone who can execute with minimal onboarding and turn performance data into ongoing optimization and growth.

You would also be responsible for:

SEO, AEO & content optimization: Own and execute SEO and Answer Engine Optimization strategies (keyword research, on-page optimization, internal linking, basic technical SEO), partnering with content and product marketing to brief, optimize, and refresh our websites to drive qualified organic traffic and lead generation.

Paid media & demand generation: Plan, launch, and optimize Google Ads and LinkedIn Ads campaigns (search, paid social, retargeting), as well as integrated digital demand-generation campaigns across web, paid, email support, and content syndication to drive efficient MQLs and pipeline contribution through targeting, testing, and continuous optimization.

Website & landing page management: Manage website content and performance, build and optimize campaign landing pages, ensure accurate tracking, and run ongoing A/B testing to improve conversion and user expe