Omnichannel Lead

About this role

Responsibilities

• Lead omnichannel strategy and digital transformation across UK & Ireland
• Drive customer journey mapping and embed a customer‑first approach
• Use data, analytics, and AI to generate insights and optimise engagement
• Partner cross-functionally (commercial, medical, IT, global teams) to deliver integrated strategies
• Act as subject matter expert for omnichannel platforms (e.g. Veeva CRM/Vault)
• Design and implement scalable digital solutions and improve capability across teams
• Define KPIs focused on engagement quality and customer value
• What we’re looking for
• Proven experience in omnichannel strategy and execution (journey design, channel orchestration)
• Strong data-driven mindset with experience using analytics/AI to inform decisions
• Experience working cross-functionally in a matrix environment
• Hands-on experience with digital/omnichannel platforms (e.g. Veeva)
• Good understanding of the pharmaceutical or healthcare environment and compliance
• Ability to translate strategy into execution and drive adoption
• Extensive experience in digital/omnichannel roles.
• Why join us
• Play a key role in shaping digital transformation in a dynamic healthcare environment
• Work at the intersection of strategy, data, and innovation
• Collaborate with global and cross-functional teams
• Why Ipsen
• At Ipsen, you’ll be part of a global biopharmaceutical company focused on improving patients’ lives through innovation and collaboration. You’ll have the opportunity to shape digital and omnichannel transformation in a dynamic environment, work with diverse cross‑functional and international teams, and contribute to delivering meaningful customer and patient impact through cutting‑edge data, technology, and AI.
• We are committed to creating a workplace where everyone feels heard, valued, and supported; where we embrace “The Real Us”. The value we place on different perspectives and experiences drives our commitment to inclusion and equal opportunities. When we include diverse ways of thinking, we make more thoughtful decisions and discover more innovative solutions. Together we strive to better understand the communities we serve. This means we also want to help you perform at your best when applying for a role with us. If you require any adjustments or support during the application process, please let the recruitment team know. This information will be handled with care and will not affect the outcome of your application.

About Ipsen

Ipsen is a mid-sized global biopharmaceutical company with a focus on transformative medicines in three therapeutic areas: Oncology, Rare Disease and Neuroscience. Supported by nearly 100 years of development experience, with global hubs in the U.S., France and the U.K, we tackle areas of high unmet medical need through research and innovation. Our passionate teams in more than 40 countries are focused on what matters and endeavor every day to bring medicines to patients in 88 countries. We build a workplace that champions human-centric leadership and fosters a culture of collaboration, excellence and impact. At Ipsen, every individual is empowered to be their true selves, grow and thrive alongside the company’s success. Join us on our journey towards sustainable growth, creating real impact on patients and society! For more information, visit us at https://www.ipsen.com/ and follow our latest news on LinkedIn and Instagram . Job Description: About the role We are looking for an Omnichannel Lead to drive digital and omnichannel transformation across the UK & Ireland. This role will define and deliver a customer‑centric engagement strategy, leveraging data, analytics, and AI to enhance customer experience and business impact. You will act as a key link between local and global teams, ensuring alignment while delivering innovative, insight-driven omnichannel solutions.