Exploration Lead

About this role

Responsibilities

• At H&M Group, we’re rethinking the future of fashion – and the role it plays in people’s lives and the world around us.
• The Innovation & Exploration team sits at the center of this ambition and we are a central function responsible for shaping and driving the group’s innovation and exploration portfolio. We turn emerging signals, technologies and strategic questions into tangible bets that shape real business decisions.
• As an Exploration Lead, you take ideas from ambiguity to evidence. You lead hands-on exploration that influences what we build, scale or leave behind. This is not a pure strategy role. The core of the role is execution in real contexts, where learning is generated through doing.
• You will typically start with a focus in one of two ways of driving innovation.
• Embedded Exploration (Core Integration)
• You work closely with the core business, translating strategic priorities into experiments, pilots and prototypes in real operational environments. You collaborate directly with business teams to generate evidence and help move validated initiatives toward integration, scaling or clear stop decisions.
• Independent Exploration
• You operate more autonomously to explore opportunities beyond today’s business. You shape and test new concepts, products or business models in a more independent setup, working fast, iterating quickly and building early evidence to support investment, scaling or stopping.
• Across both, you will:
• Design and run experiments, pilots and prototypes in real-world contexts
• Turn opportunities into testable initiatives that generate decision-relevant evidence
• Drive work through clear decision points: continue, pivot, scale or stop
• Navigate complexity and align stakeholders to enable progress
• Contribute to investment decisions by assessing risk, potential and outcomes
• Over time, you will work across both modes and contribute to the full exploration portfolio.
• WHO YOU WILL WORK WITH
• You will work at the intersec