Loyalty Operations Specialist (Marketing Activation)

Job Description

WHAT YOU’LL DO

As Loyalty Operations Specialist, you sit at the heart of Marketing Activation, turning loyalty ideas into consistent, high‑quality execution across our markets. This role is not about setting loyalty strategy — it’s about making loyalty work in practice, and at scale.

You’ll act as the operational backbone of our loyalty setup, ensuring markets have the clarity, structure and support they need to activate membership initiatives effectively.

Your key responsibilities include:

Act as a translator between strategic intent and operational reality, meaning translating global loyalty frameworks, concepts and roadmaps into clear, actionable operational guidelines, while supporting the rollout of new loyalty benefits, mechanics and initiatives.

Act as the point of contact for market loyalty operations, providing day‑to‑day support and guidance while balancing global standards with practical market adaptation, including issue resolution and clarifications.

Work closely and cross-functionally with Loyalty Business Experts, CRM and Marketing Activation to align loyalty with customer journeys, communication and commercial plans.

Create clear operational documentation, playbooks and rollout materials, while communicating changes, updates and timelines in a structured and accessible way.

Leverage a solid understanding of the loyalty platform to collaborate with tech, legal, and martech teams, supporting system readiness and alignment on dependencies and feasibility.

WHO YOU’LL WORK WITH

You report to the Loyalty Manager within Marketing Activation and work closely with CRM, Loyalty Business Experts, Loyalty Experience, Data and Identification teams. You also collaborate extensively with internal stakeholders, acting as their primary operational point of contact for loyalty‑related initiatives.

WHO YOU ARE

We are looking for people with…

3-5 years of experience working with membership or loyalty programmes and how they are activated acros