CRM Manager

About this role

Responsibilities

• As part of the central CRM team, you will: design and execute CRM strategies that activate, engage and retain users across our 9 markets
• Own end-to-end campaign delivery, from ideation to execution, across multiple channels
• Advise on global and local initiatives, ensuring the right message reaches the right user at the right time
• Drive experimentation and optimisation, setting up A/B tests, analysing results, and turning insights into actionable improvements
• Lead cross-functional projects, such as dashboard creation, lifecycle segmentation, process optimisation, and experimentation frameworks
• Manage and optimise the campaign calendar, aligning communications with lifecycle stages and business priorities
• Act as a the main point of contact for your area of CRM, collaborating closely with Marketing, Product and local teams
• 3+ years of experience in CRM, lifecycle marketing, or customer engagement, ideally at a regional or global level
• Hands-on experience with CRM platforms (experience with Braze is a strong plus)
• Strong project management and stakeholder management skills, with the ability to influence across teams and markets
• Ability to prioritize and manage multiple initiatives in a fast-paced environment

Requirements

• A data-driven mindset, using both quantitative and qualitative insights to inform decisions
• Excellent communication skills in English (other European languages are a plus)
• Flexible working arrangements
• LinkedIn Learning
• Sabbatical & special leave policies
• WeRoad partnership
• Birthday, 24th + 31st December off
• Short term EU work policy
• Mobility Credit
• Employee assistance program

About FREENOW

Freenow by Lyft empowers smarter mobility decisions, helping people to move freely and cities to thrive. Through our multi-mobility app, we feature broad options for everyone across 9 European markets and over 180 cities. Millions of passengers can access services including taxis, private hire vehicles, carsharing, car rental, e-scooters, e-bikes, e-mopeds, and public transport within a single app. In July 2025 Freenow was acquired by Lyft, a global mobility platform, which connects riders and drivers for billions of rides across North America and Europe. Together, Freenow and Lyft are creating a more caring and connected world, with transportation for everyone. We are a global, diverse, highly motivated, and collaborative team that strives for excellence and likes to have fun. Ready for your next ride?