Product Manager (Website)

We’re looking for a Growth-oriented Product Manager to lead our website team and elevate Natural Cycles’ website experience. In this role, you will own the full pre-signup web funnel, from first impression to the moment a visitor decides to start sign-up. Your mission is to increase awareness, educate users, communicate our value, and ultimately drive more users into the funnel.

You’ll blend product strategy, growth marketing instincts, and experimentation to uncover what resonates with different audiences and markets. Through rapid learning cycles, thoughtful landing page optimization, and cross-functional collaboration, you’ll meaningfully shape the company’s top-of-funnel growth. This role is perfect for you if you thrive on conversion rate optimization, experimentation, and data-driven product development. Your work will shape the very first steps of the user journey and have a direct impact on user acquisition, conversion, and how millions of people discover Natural Cycles.

What you will be doing

Own the pre-signup web funnel—shaping strategy and optimizing key website surfaces to clearly communicate value and drive users to start sign-up

Run and evaluate A/B tests across messaging, layout, and UX to continuously improve conversion and accelerate learning

Identify and act on conversion opportunities by analyzing traffic, funnel behavior, and user intent

Collaborate closely with the Sign-up, Marketing, and Brand teams to ensure a seamless, aligned experience across the acquisition journey

Use data and user insights to guide decisions, define success metrics, and validate hypotheses

Drive a strong experimentation culture, championing a test-and-learn mindset across the team and cross-functional partners

Write clear product requirements and drive execution with Engineering, Design, and QA to deliver fast, high-quality improvements

What success looks like

Increased website conversion and more users who click “Start Sign-up”

Faster experimentation