Associate Director, Payer Marketing  

Job Description

Associate Director, US Pharma Payer Marketing - Immunology

Our company is dedicated to delivering innovations that extend and improve the lives of patients worldwide. Our team of dauntless, forward-thinking individuals achieves this through an unwavering commitment to supporting accessibility to medicine, providing new therapeutic options, and collaborating with governments and payers to ensure that people who need medicines have access to them. At our company, our focus is on innovation and launch execution excellence; we translate breakthrough science into innovative medicines that help people around the globe.

It is an exciting time to join our company's Immunology team as we aspire to become the trusted leader in delivering novel solutions to transform the standard of care for Immune-Mediated Diseases.  The Immunology portfolio is a top corporate priority for our company and will be a key growth driver for the US Market and our company.

We are currently recruiting for an Associate Director, US Pharma Payer Marketing - Immunology.  This new position will be responsible for the development of US market access and payer engagement strategies and tactics for our company’s Immunology launch products. This role will require robust engagement with key stakeholders including Brand Marketing, Integrated Account Management (IAM), Medical Affairs and Policy to incorporate market/customer insights in the development of payer customer execution strategies.

Primary Responsibilities Include:

Develop customer segment strategies and promotional initiatives for US payer customer segments (health plan, PBM, Medicaid, federal, pharmacy, IDN/Health Systems) to achieve market access goals

Lead coordination and engagement efforts with members of the Integrated Account Management organization, including point team and customer-facing account executives and account directors

Partner with the assigned promotions manager(s) to develop resources and communications

Partner with Learning & Development in the planning and development of training plans and resources for customer-facing teams

Lead payer segmentation and targeting activities, execution planning, and KPI implementation / monitoring

Active participation in the development of value evidence strategies

Ensure optimized channel strategy and appropriate integration with brand strategies

Serve as an integral member of the cross functional teams preparing for successful launches with optimal payer and provider experiences

Education:

Required: BA/BS Degree

Preferred: Pharm D, MPH, MBA or other advanced degree

Required Experience and Skills:

Minimum of (5) years’ experience in account management, market access, marketing, sales leadership, or consulting in the healthcare industry

Demonstrated understanding of the mechanics and economics of the healthcare ecosystem, including influences across various payer segments

Demonstrated understanding of US healthcare trends and policy issues and their potential impact upon our company's business opportunities

Demonstrated ability to translate strategy into execution and provide clear guidance to the customer-facing teams

Ability to learn quickly and to assess a variety of scenarios, strategically and operationally

Strong collaboration, project management and organizational skills; ability to prioritize activities and manage deliverables across a portfolio within deadlines

Demonstrated success in establishing, developing and maintaining business relationships

Ability to translate market trends and customer needs into customer resources or tactics

Excellent leadership and communication skills

Preferred Experience and Skills:

Account Management experience

Contracting strategy development and/or contract negotiation experience

Product launch or launch planning experience

Knowledge of health economics and outcomes research (HEOR)

Marketing and promotions development expertise