Brand Manager
About this role
đ Mission: At Too Good To Go, we have an ambitious mission: to inspire and empower everyone to fight food waste together. More than 1/3 of all food produced in the world is wasted, which has a huge impact on our planet - 10% of greenhouse gas emissions, to be exact.
đ» Product: Too Good To Go operates the world's largest marketplace for surplus food, where we connect food businesses with consumers who can buy and enjoy it at 50 %+ off retail value. Alongside our app, we create educational tools, operate an end-to-end surplus food management solution, and influence legislation to help reduce food waste.
đ Scale: Weâre growing fast: Our community of 133 million registered users and 261,000+ active partners across 20 countries, have together already saved 517+ million meals from going to waste - avoiding over 1.4M tonnes of CO2e from entering the Earthâs atmosphere!
âïž Impact: We are a certified B Corp social impact company. Too Good To Go was named in Fast Company's list of the World's Most Innovative Companies and World Changing Ideas. We are also honoured to be included in TIMEâs 100 Most Influential Companies. Most recently, we won Appleâs coveted Cultural Impact Winner.
Your mission
Too Good To Go is a brand with a clear mission and a big ambition. Making it land - consistently, across 21 markets, every team, every touchpoint - is the key part. That's your job. As Global Brand Manager, reporting to the Global Head of Brand, you help shape how the brand is built and scaled globally. You turn strategy into clear, usable systems and ensure theyâre applied consistently across markets and touchpoints. You connect dots across teams, markets and insights, bringing back what matters to continuously sharpen the brand. You make sure the brand doesnât just exist in guidelines, but shows up clearly, consistently and meaningfully in the real world.
Responsibilities
- You will help orchestrate how the brand is built, protected and grown; not by policing, but by clarity, systems and shared ownership.
- Brand governance and operations
- Turn brand strategy into simple frameworks, forums and processes that keep the brand consistent and alive across teams and markets
- Run brand reviews to protect quality and scale best practices
- Own project management of key brand projects end-to-end, bringing structure, pace and clarity
- Manage resources and cross-team stakeholders to prioritise high-impact work
- Help define and drive strategically aligned brand partnerships and activations
- Lead brand onboarding and training to build company-wide brand fluency
- Brand enablement and adoption
- Be the go-to for teams: fast, clear, consistent brand guidance
- Partner with teams to ensure the brand shows up right in every touchpoint
- Build the playbooks, templates and guidance markets need to activate the brand independently
- Coordinate local Brand Champions and keep feedback loops tight
- Brand Tracker and intelligence
- Co-own the Brand Tracker and make insights actionable
- Equip teams to read, interpret and apply insights with confidence
- Synthesize data, behaviour and conversations into sharp, opinionated POVs
- Brand innovation and AI
- Help maintain and evolve the brand AI brain, keeping it sharp and useful
- Drive adoption of new brand tools (AI, tracker dashboard, systems) as default ways of working
- Identify and pilot new tools that evolve how we create and govern the brand
Requirements
- You bring:
- Solid experience in brand management, ideally in high-paced, international companies
- Strong understanding of brand strategy and how to protect consistency at scale, balancing global consistency with local relevance
- Comfortable working with brand data and turning it into action
- Strong stakeholder management across functions and geographies
- Curiosity about AI and how it's changing brand building - no technical experience required
- FMCG background is preferable but not required
- Mindset:
- You see the bigger picture but care about the details
- You build structure but know when to flex it
- Youâre clear, direct and make things simple
- You hold a high bar and don't let things slide
- You take ownership and move things forward without waiting
- Our values
- We Win Together
- We Raise the Bar
- We Keep It Simple
- We Build A Legacy
- We Care