CRM Manager
About this role
<p><strong>We 💛 small business</strong></p><p>We founded Holvi in 2011, in Helsinki. As self-employed people wading through oceans of paperwork, we noticed something funny going on – traditional banks were giving us the cold shoulder. Why not help ourselves? We asked. And so, with time and effort (and lots of coffee), we mastered small business finance – and Holvi was born.</p><p>Our vision is simple: Eliminate the distractions of financial admin and simplify work life, because running a business is hard enough. Small businesses shouldn’t have to worry about spreadsheets and lost receipts.</p><p>Since our inception as a pioneering fintech, we've experienced our fair share of challenges and growth. We explored different paths, and from those experiences, we've evolved. Today, <a target="_blank" href="https://www.holvi.com/press/holvi-set-to-double-turnover-in-2023-with-record-profits-for-january/#:~:text=Fast%20forward%20two%20years%2C%20Holvi,a%20lot%20of%20hard%20work.">we stand as a team-owned and profitable company</a>, proud of our journey.</p><p>Right now, we’re looking for a CRM Manager to join our team in Berlin or in Helsinki. If you want to help small businesses thrive, then read on.</p><p><strong>What you'll do</strong></p><p>We are looking for a CRM Manager to take ownership of Holvi’s CRM as a lifecycle engine, supporting customer activation, product adoption, retention and monetisation.</p><p>This is a hands-on role with high ownership, where you will help shape how Holvi communicates with customers across the lifecycle.</p><p><strong>A typical day could see you:</strong></p><ul><li><p>Own and continuously develop HubSpot as Holvi’s core CRM platform, ensuring scalable, reliable lifecycle automations</p></li><li><p>Plan and execute behaviour-triggered CRM campaigns and lifecycle flows in HubSpot</p></li><li><p>Collaborate with Product Marketing on messaging strategy and consistency across channels</p></li><li><p>Work with Product and Engineering to define required events, properties and technical feasibility</p></li><li><p>Monitor and analyse CRM performance and use insights to optimise lifecycle effectiveness</p></li><li><p>Support product launches, service communications and key customer initiatives from a CRM perspective</p></li></ul><p><strong>This is for you if you:</strong></p><ul><li><p>Have 2+ years experience working in CRM, lifecycle marketing or a similar role</p></li><li><p>Have deep practical experience with HubSpot (workflows, lists, properties, automation logic, reporting)</p></li><li><p>Are fluent in German or Finnish and English, written and spoken</p></li><li><p>Have the ability to work with data, segmentation and automation logic</p></li><li><p>Bring strong organisational skills and attention to detail</p></li><li><p>Are comfortable working cross-functionally with Marketing, Product, Engineering and Support</p></li></ul><p><strong>It's a plus if you:</strong></p><ul><li><p>Have experience working in a fast-paced growth company or scale-up in fintech, banking or B2B SaaS</p></li><li><p>Experience working with behavioural or event-based data</p></li><li><p>Familiarity with tools such as Segment, analytics platforms or data warehouses</p></li></ul><p><strong>You'll get:</strong></p><ul><li><p>Flexible working hours and a hybrid work setting. We work at least two days per week from the office, but also offer possibilities for periods of remote work – either from Finland or from abroad</p></li><li><p>Monthly benefit budget that can be used in multiple ways</p></li><li><p>Work nice balance – Weekly exercise hour, bi-weekly breakfasts, bi-annual team weeks in Helsinki and more</p></li><li><p>The chance to shape this role around what's good for you and Holvi</p></li></ul><p><strong>Think you're a good fit?</strong></p><p>We’d love to hear from you! Send us your application by 05.05.2026 – but don’t wait too long as we will fill this role as soon as we find the right person. You can read more about our recruitment process on our <a target="_blank" href="https://www.holvi.com/careers/">Careers page</a>. If you want to learn more about the position, reach out t