Inbound Sales & Marketing Specialist, Data Content Manager (Qualdatrix Oy), Espoo
About this role
We are looking for an Inbound Sales & Marketing Specialist for our client Data Content Manager (Qualtdatrix Oy) to help our client grow their pipeline and engage with potential customers through modern inbound marketing. If you enjoy building inbound pipelines, working with HubSpot, and turning interest into real opportunities, we'd love to hear from you!
About the role
This role sits at the intersection of marketing and sales. You will manage and optimize our client's inbound funnel using HubSpot, nurture leads with content and campaigns, and help convert interest into qualified opportunities.
This is a great role for someone with early-career experience in B2B marketing or sales operations who wants to take ownership of the inbound process and grow into a larger revenue role.
Responsibilities
- You will help run and develop our client's inbound engine, including:
- Inbound marketing & lead nurturing
- Manage inbound pipeline and lead flows in HubSpot
- Build and optimize lead nurturing workflows
- Monitor campaign performance and improve conversion rates
- Maintain lead scoring and lifecycle stages
- Content & campaigns
- Help plan and produce B2B content (blog posts, landing pages, emails, guides, etc.)
- Coordinate content production internally or with external contributors
- Manage and optimize inbound campaigns
- Inbound sales support
- Qualify inbound leads
- Run introductory discovery calls with potential customers
- Prepare leads for deeper sales discussions
- Process ownership
- Help develop and improve inbound marketing playbook
- Ensure leads are properly tracked and followed up
- Maintain CRM hygiene and reporting
Requirements
- Experience in B2B marketing, i