Business Intelligence Analyst

Job Description

The position

The Business Intelligence Analyst is a key role in the Our organization, that drives market and customer intelligence, builds data platform solutions, and translates analytics into actionable commercial and launch strategies for the organization. This role will champion competitive and market trends, lead CRM and BI problem-solving and analysis, and develop financial forecast predictive models. Acting as a vital partner to multiple cross-functional teams, the BI Analyst will ensure alignment of data-driven strategies with commercial and organizational goals. Acting as the local Data & Analytics point of contact, this role will manage complex projects, lead analytics adoption and data literacy development across teams, using the insights of data & analytics from multiple sources in the organization to generate and empower stakeholders with actionable insights, fostering innovation and competitive advantage.

What will you do

Market Intelligence & Product Lifecycle Data Analysis

Analyze

market, economic and industrial trends

to support strategic decision-making.

Proactively monitor

competitive landscapes

through multiple sources of data (IQVIA, industry news etc.) to generate actionable and insightful reports for stakeholder teams.

Collaborate with cross-functional teams to assess

market readiness

for new product/indication launches (including market research), ensuring insights are integrated into go-to-market and launch strategies.

Develop, produce and maintain

centralized data platforms

that consolidate data for actionable reporting.

Conduct

field visits

to understand data & analytics implementation and needs across different functions; find opportunities for external customer in-sighting to spark innovative ideas on data use, analysis and research.

Customer & Consumer Insights

Lead the

design, development, and maintenance

of internal dashboards, and reporting systems to ensure data accuracy, integrity, and security across all data systems and processes.

Lead

CRM & dashboard data analysis

to advise commercial stakeholders on customer experience and engagement enhancements.

Lead the implementation and champion the use of data analytics tools-

BI tools (Tableau, Power BI, etc.)

for data visualization and report generation.

Collaborate with Campaign Managers, Franchise Leads, and the Communications Manager to Analyze

consumer behavior and customer data

to derive actionable insights.

Stay abreast of the

latest trends and best practices

in customer experience measurement and analytics.

Commercial Excellence (Sales Force Effectiveness & Omnichannel Effectiveness, Financials)

Collaborate closely with the commercial stakeholders (Oncology Customer Execution Manager, Vaccines Customer & Strategic Account Manager, Franchise Leads etc.) on the effective

implementation of Sales Force Effectiveness strategies

, including digital tool launch, tool usage, data monitoring & analysis on sales force performance.

Establish

continuous feedback loops with commercial stakeholders

(Oncology Customer Execution Manager, Vaccines Customer & Strategic Account Manager, Franchise Leads etc.) to refine data analytics processes and ensure that insights remain relevant and impactful.

Identify and define

key performance metrics that align with commercial objectives

, enabling stakeholders to track progress and optimize strategies effectively.

Analyse the

effectiveness of omnichannel strategies

, including digital and traditional channels and provide insights to optimise customer engagement across multiple touchpoints.

Participate in

forecasting exercises

by leveraging historical data and market trends to create accurate predictions and business planning.

Develop predictive models

to anticipate future business needs and market trends.

Be the Specific Point of Contact for Our Company, for all Data & Analytics topics.

Data Architecture & Development Project Management

Lead the

design, development, and maintenance

of necessary data architectures and platforms that integrate market research, sales, and external data sources.

Partner with IT and data engineering teams to build scalable data pipelines and ensure data quality, governance, and security.

Utilize

programming skills

(e.g., Python, SQL, R) to automate data processes, enhance analytics capabilities, and create advanced dashboards.

Lead complex projects

related to data platform creation, market research, and strategic insights delivery using agile or other project management frameworks.

Coordinate multiple stakeholders across functions to ensure alignment, timely execution, and delivery of impactful results.

Act as a change agent driving adoption of regional and cluster data initiatives at the local level.

Qualifications, Experience & Skills Required:

Strong knowledge and proficiency of BI tools, platforms and CRM (e.g.,Tableau, Power BI, Figma, QlikView, Veeva) and advanced proficiency in SQL and Excel. Experience using visualisation tools and implementing algorithm in data tools an advantage.

Proven experience working in data analytics or similar role in the pharmaceutical, biotech medical device or FMCG industry.

Broad product, therapy and business area knowledge of Our products and key competitors; as well as a broad industry knowledge.

Excellent analytical and problem-solving skills, strong stakeholder management, prior experience in cross-functional project management in matrix organizations.

Demonstrated ability to understand and navigate the commercial landscape of the pharmaceutical industry, with a focus on aligning data insights with business strategies.

Strong communication & presentation skills to effectively convey complex data insights to diverse, non-technical stakeholders, ensuring clarity and alignment on strategic initiatives.

Experience working in large matrix, multinational environments. Experience working in cross-functional teams and managing multiple stakeholders.

Required Skills:

Business Analysis, Business Decisions, Business Intelligence (BI), Commercial Excellence, Customer Engagement, Data Analytics, Data Architecture, Financial Forecasting, Marketing, Market Research, Project Development, Project Management, Project Management Framework, Researching, Stakeholder Relationship Management, Supplier Management, Trend Knowledge, User Research, Waterfall Model

Preferred Skills:

Current Employees apply

HERE

Current Contingent Workers apply

HERE

Search Firm Representatives Please Read Carefully

Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company.  No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

Employee Status:

Regular