B2C Marketing Intern (x/f/m) - Milano
About this role
Join our mission, join Doctolib!
We are looking for a B2C Marketing Intern to join our B2C Marketing team in Milan.
Doctolib operates in dynamic and competitive markets. We contribute to the digitalization of healthcare systems, improving accessibility to care and simplifying practitioners' work-life across France, Germany and Italy.
As part of our Italian B2C Marketing team, you will play a crucial role in designing the strategy and monitoring the execution of scalable, multi-channel marketing solutions that drive growth and engagement in our Patient community.
What you’ll do
Your responsibilities include but are not limited to:
Support the team in coordinating social media activities with agency partners, including project management tasks such as tracking timelines and deliverables to ensure smooth execution
Support the creation of paid social media creatives by developing engaging visual and written content for paid social campaigns, ensuring alignment with brand guidelines and campaign objectives
Handle B2B2C engagement activities, overseeing the ordering, inventory and distribution of marketing materials (posters, flyers, brochures) to doctors and salespeople while ensuring timely delivery and effective utilization
Manage reputation and review monitoring across various platforms (e.g., Google, Trustpilot, etc.), ensuring timely, professional and empathetic communication to maintain brand reputation and patient satisfaction.
Working with us, you will:
work with the local B2C Marketing team, having a chance to experience first-hand the impact Doctolib has on the healthcare system
gain hands-on experience in digital marketing, contributing to the discussion on how to effectively deploy and monitor Doctolib's marketing investment across different marketing channels and medical clusters
be part of a dynamic, fast-growing and international team, with freedom and ownership of your own work streams and responsibilities.
Who you are
Before you read on - if you don't have the exact profile described below, but you feel this job description matches your skill set, we still encourage you to apply.
You could be our next teammate if you:
speak native-level Italian (C2)
are fluent in English (C1)
have an AI-first approach
showcase strong attention to detail and ownership of your own work streams
have experience with graphic design tools (e.g., Canva, Lovable) and strong creativity to produce impactful media assets.
Now, it would be fantastic if you:
have previous experience in B2C Marketing or you completed school/work projects around omnichannel digital strategy
have previous experience working in fast paced environments
are passionate or have previous experience in the healthcare industry
fluently speak one or more languages such as French and/or German.
Responsibilities
- Support the team in coordinating social media activities with agency partners, including project management tasks such as tracking timelines and deliverables to ensure smooth execution
- Support the creation of paid social media creatives by developing engaging visual and written content for paid social campaigns, ensuring alignment with brand guidelines and campaign objectives
- Handle B2B2C engagement activities, overseeing the ordering, inventory and distribution of marketing materials (posters, flyers, brochures) to doctors and salespeople while ensuring timely delivery and effective utilization
- Manage reputation and review monitoring across various platforms (e.g., Google, Trustpilot, etc.), ensuring timely, professional and empathetic communication to maintain brand reputation and patient satisfaction.
- work with the local B2C Marketing team, having a chance to experience first-hand the impact Doctolib has on the healthcare system
- gain hands-on experience in digital marketing, contributing to the discussion on how to effectively deploy and monitor Doctolib's marketing investment across different marketing channels and medical clusters
- be part of a dynamic, fast-growing and international team, with freedom and ownership of your own work streams and responsibilities.
- speak native-level Italian (C2)
- are fluent in English (C1)
- have an AI-first approach
- showcase strong attention to detail and ownership of your own work streams
- have experience with graphic design tools (e.g., Canva, Lovable) and strong creativity to produce impactful media assets.
- have previous experience in B2C Marketing or you completed school/work projects around omnichannel digital strategy
- have previous experience working in fast paced environments
- are passionate or have previous experience in the healthcare industry
- fluently speak one or more languages such as French and/or German.
Requirements
- A detailed, structured and individual onboarding program within our Doctolib Academy
- Reimbursement of public transportation (ATM)
- Electronic meal vouchers (€8.00 per worked day), Foorban fridges and office breakfast
- A flexible workplace policy offering up to 2 days of hybrid work per week
- A modern, attractive office in Milan, including regular breakfast offers, gym and other benefits
- Regular team building workshops and other company events
- A partnership with Wellhub, as well as free access to the gym in our Milan office, with 3 classes offered per week (yoga, pilates, functional training)
- Free mental health and coaching services through our partner Moka.care.
- Online interview with a team member
- Onsite interview with your future Manager, including a case study
- Offer!
- Contract type: internship (full-time, 40h/week)
- Duration: 6 months
- Workplace: Milan
- Monthly allowance: €1000 gross per month
- Start date: asap.