Associate Director Omnichannel Platforms

About this role

Responsibilities

• Translate business needs into a clear, prioritized product backlog and actionable user stories.
• Validate functional designs and configurations against business requirements, ensuring harmonization with global standards and compliance expectations.
• Partner with cross-functional teams and stakeholders to define business processes and enable seamless integration across systems and channels.
• Provide subject-matter expertise across Marketing Platform modules, journey orchestration, engagement, and broader omnichannel capabilities.
• Shape backlog prioritization, sprint planning, and acceptance criteria in partnership with development and delivery teams.
• Review and validate system builds, support UAT, and confirm business readiness prior to deployment.
• Identify process gaps, risks, and improvement opportunities, and drive continuous optimization of Omnichannel Platforms capabilities.
• Enable change, training, and adoption by sharing product expertise, insights, and practical guidance for rollout.
• Serve as a key SME point of contact—driving clarity, alignment, and timely decision-making across stakeholders.
• Lead business demos to showcase new Omnichannel Platforms capabilities and communicate the end-to-end process.

Requirements

• 10–12 years of relevant experience in technology development.
• Strong experience with pharma omnichannel/CRM platforms, including deep knowledge of core modules and processes.
• Experience working in Agile delivery models, including backlog management, sprint planning, and collaboration with global stakeholders.
• Strong stakeholder management and communication skills, with the ability to influence senior leaders and align priorities across markets.
• Proven ability to lead cross-functional teams in global or multi-market environments.
• Excellent facilitation and executive-level communication skills, including leading workshops and driving decisions.
• Desirable Requirements
• Experience leading large transformation programmes with internal teams and external implementation partners.
• Exposure to Veeva/Salesforce CRM or other enterprise-scale CRM platforms.
• Experience in pharma, commercial excellence, or multi-market transformation environments.
• Understanding of AI/ML-driven omnichannel use cases (e.g., next-best-action, predictive targeting, engagement analytics, marketing mix models) and supporting capabilities.
• Skills Desired
• Agility, Agility, Brand Analysis, Brand Awareness, Commercial Excellence, Cross-Functional Collaboration, Customer Engagement, Customer Experience, Customer Insights, Data Strategy, Digital Marketing, Go-To-Market Strategy, Healthcare Needs, healthcare outcomes, Influencing Skills, Inspirational Leadership, launch products, Marketing Strategy, Media Campaigns, People Management, Product Marketing, Product Roadmap, Return on Investment (ROI), Stakeholder Engagement, Stakeholder Management {+ 2 more}