Dynamics 365 Customer Insights Specialist
About this role
About the Company
Avaron helps you find assignments that match your skills and ambitions. As a permanently employed consultant with us, you get competitive terms – combined with the variety and growth that a consulting career offers.
About the Assignment
About Avaron AB
Avaron helps you find assignments that match your skills and ambitions. As a permanently employed consultant with us, you get competitive terms – combined with the variety and growth that a consulting career offers. About the Assignment You will step into a key position in a global organization that is strengthening its marketing platform and building a more scalable, data-driven way of working across multiple markets. The focus is Dynamics 365 Customer Insights (Marketing), where you will shape how customer data is structured, activated, and used to create consistent and effective customer engagement. This assignment combines platform ownership with hands-on work in the system. You will help define the global setup, governance, and best practices, while also working directly with segmentation, customer journeys, campaigns, events, and feedback processes. You will collaborate with IT, CRM, sales, and other digital teams, and support local markets with expert guidance on how to use the platform in the right way. This is a great opportunity if you enjoy influencing long-term platform direction while staying close to the practical capabilities that make marketing automation work at scale. Job DescriptionYou will own Dynamics 365 Customer Insights (Marketing) as a global marketing platform and help shape how it is used across markets. You will define and maintain platform setup, configuration, governance, and best practices to support scalable and consistent marketing. You will work hands-on with customer data, segmentation, and customer journeys to enable effective activation of data in marketing activities. You will build and improve journeys, campaigns, and always-on marketing flows, with a strong focus on triggers, personalization, automation, and audience targeting. You will contribute to event-related communication and journeys, and support feedback processes through Customer Voice, surveys, and customer input flows. You will guide and train loca