Manager - Digital Channels & Activation, Lund
About this role
Great content only works if it reaches the right audience. We're looking for a Manager, Digital Channels & Activation who can lead the strategy, execution, and optimization of our always-on digital presence. In this role, you will ensure our content reaches the right audiences across key digital touchpoints and deliver measurable impact.
Based in Lund, Sweden, you will lead the team responsible for amplifying content across paid and organic channels, playing a key role in expanding our reach, engagement, and demand through digital marketing.
Who is your future team?
You will join the Digital Channels & Activation team, responsible for bringing our marketing strategy to life across digital platforms.
The team focuses on amplifying campaigns and content through always-on digital channels, ensuring the right message reaches the right audience at the right time. Working closely with teams across information systems, marketing, brand, and content, the group turns strategy into measurable digital impact.
The team includes specialists across paid and owned media, social media, SEO/SEM, and marketing operations, collaborating to continuously improve performance and audience engagement.
What will you do here as Manager, Digital Channels & Activation?
As the Manager for the Digital Channels & Activation team, you will lead the people in the team, and how our campaigns and content are distributed and optimized across digital channels. Your work will help maximize reach, engagement, and demand by combining strong channel strategy with data-driven execution.
Your responsibilities will include:
Define and evolve the digital channels strategy aligned with marketing and business objectives
Lead the execution of digital campaigns across owned and paid channels
Oversee SEO, SEM, and social media channels such as LinkedIn, YouTube, and X
Manage media strategy, planning, and budget allocation
Monitor media performance, analytics, and optimization opportunities
Lead and develop a team