Creative Strategist

<p><strong>Hey! We're Huel, and we're pleased to meet you 👋</strong></p><p>Our culture thrives on high performance, and we set the bar high for new Hueligans who join us.</p><p>We invite you to read the advert below for our new <strong>Creative Strategist </strong>position to understand the role, and explore our <a target="_blank" href="https://careers.huel.com/pages/our-values">7 Huel values</a> before applying to ensure we have the right working environment for you!</p><h3><span style="background-color:black;color:white;padding:5px;">The role</span></h3><p>Paid Social is our number one acquisition channel, and the UK is one of our biggest and most exciting markets. To keep driving world-class creative that converts, we’re now looking for a Creative Strategist to own it. This isn’t a role for someone who waits to be told what to do, we want a self-starter who lives and breathes social media creative, obsesses over what makes people stop scrolling, and has the strategic brain to back it up with data. If you’re the kind of person who watches ads for fun, dissects hooks before breakfast, and gets a genuine kick out of seeing your creative ideas turn into top-performing ads - we want to hear from you.</p><ul><li><p>Be the driving force behind UK creative - the go-to for creative strategy across our full product range, building scalable concepts that drive new customer acquisition on our biggest performance channels.</p></li><li><p>Deep-dive into UK customer behaviour - mapping pain points, motivations and purchase barriers to build insight-led strategy rooted in real customer truth.</p></li><li><p>Build and manage a structured creative testing roadmap - forming clear hypotheses, prioritising what to test, and keeping a consistent pipeline of experiments moving.</p></li><li><p>Ideate constantly - staying ahead of trends across Meta, TikTok and YouTube, identifying killer hooks, and generating fresh, testable concepts that go beyond surface-level trend-chasing.</p></li><li><p>Write scripts and briefs that convert - from hook to CTA, translating insights into clear, inspiring direction the creative team can run with.</p></li><li><p>Collaborate closely with our creative production team. Providing clear direction and constructive feedback to ensure every asset is executed to a high standard and built for performance.</p></li><li><p>Partner with our performance team to launch, analyse and iterate - using CTR, hook rate, thumb stop rate, CPA and conversion rate to decide what to scale, what to test further, and what to cut.</p></li></ul><p>Not yet sure if this is the right role for you? Click <a target="_blank" href="https://drive.google.com/file/d/1QzeYvEEXhg7lEkmtCTWy8Q7UklqtZBl_/view?usp=sharing"><strong>HERE</strong></a><strong> </strong>to read a more detailed job description.</p><h3><span style="background-color:black;color:white;padding:5px;">What we're looking for in you</span></h3><ul><li><p><span><strong>2-3 years in paid social creative strategy </strong>- Meta, TikTok and YouTube specifically. You’ve built, tested and iterated creative at scale and understand what makes each platform tick.</span></p></li><li><p><span><strong>DTC experience preferred.</strong> Health and wellness isn’t a must, but marketing real products to real people is.</span></p></li><li><p><span>A track record of data-driven creative that delivered measurable results.</span></p></li><li><p><span><strong>Fluent in creative performance metrics </strong>e.g. CPA / CPM/ CTR / CVR/ hold and thumbstop rates etc.</span></p></li><li><p><span>Exceptional copywriting skills. Scroll-stopping hooks, persuasive product narratives and clear briefs.</span></p></li><li><p><span>Fast, autonomous and organised. You thrive in ambiguity, create structure where there isn’t any, and keep multiple projects moving at pace without hand-holding.</span></p></li><li><p><span>A genuine go-getter - you live and breathe social, own your results, hold yourself to a high standard and aren’t waiting for someone to hand you a playbook.</span></p></li></ul><p>And as always, we’re on the lookout for new Hueligans who love a fast-paced environment and are always striving to be their best. We want people who aren’t afraid to think differently and pu