Creative Lead - Brand Campaigns
About this role
OVERVIEW:
Brand Campaigns → High‑Energy, High‑Tempo Moments
Gymshark’s product drops and brand energy moments are when attention is highest and culture moves fastest.
As our Creative Lead for Brand Campaigns, you’ll bring momentum, excitement and creative rigour to these high-pressure, high-volume moments.
This role leads creative across frequent new product drops, launches and key brand energy moments, operating at speed and volume without sacrificing taste or craft. They translate the wider brand world into bold, distinctive and channel-first creative, while putting the right creative frameworks, rhythms and decision-making in place to ensure quality and coherence are sustained month after month.
This role is ideal for someone who thrives in a high-tempo environment, sets the creative bar high, and knows how to deliver consistently exceptional work under pressure.
WHAT YOU'LL BE DOING:
New Product Drops & Brand Energy
Lead creative direction for high-frequency product drops, launches, and brand moments while maintaining a high creative standard.
Develop product-led narratives that are culturally relevant and reinforce Gymshark’s authority in gym performance.
Connect drops to the wider brand storytelling framework to ensure consistency across the calendar.
Big Ideas with Channel-First Thinking
Concept bold ideas for peak attention moments, maintaining clarity and craft under tight timelines.
Ensure campaigns are channel-first, particularly for social, with ideas that flex across formats and platforms.
Build cohesive ecosystems around launches across paid, owned, and earned channels.
Creative Leadership, Standards & Structure
Lead campaign teams in a fast-paced environment, setting clear direction to protect quality at speed.
Establish creative standards and frameworks that enable consistent output at scale.
Mentor creatives to strengthen conceptual thinking, craft, and confidence under pressure.
Partner closely with the Head of Creative to deliver Gymshark’s most visible moments.
Collaboration & Delivery
Work closely with Product, Marketing, Social, and Production teams to deliver launches with clarity and momentum.
Balance creative ambition with commercial realities to deliver high-quality work on time.
Present and sell campaign ideas confidently to senior stakeholders.
WHAT YOU'LL NEED:
Requirements
- Proven experience leading high-frequency product launches and campaign moments, delivering high volumes of creative work at speed while maintaining strong brand consistency.
- A standout portfolio demonstrating big-idea thinking, strong storytelling and channel-first execution in fast-paced environments.
- Exceptional art direction and creative judgement, able to define and uphold a clear visual standard across teams, formats and outputs.
- Strong cultural awareness, translating real cultural insight into work that feels timely, relevant and authentic.
- Deep understanding of social platforms and behaviours, creating ideas designed natively for social while aligned with the broader brand.
- Experience leading and developing senior creative talent, bringing clarity and momentum to teams under pressure.
- Proven ability to maintain creative excellence in high-tempo environments through structured, calm leadership.
- Confident communicator able to present creative thinking, challenge ideas constructively and influence senior stakeholders.
- Option for this role to be FTC or permanent. You must be able to attend GSIQ (Solihull) offices a minimum of 3 days per week; London based professionals considered with regular travel to Birmingham, Solihull.
- CLOSING DATE: Tuesday 24th March 2026
- As a part of the interview process you will receive a detailed JD and a meeting with the Brand TA Manager who will be able to answer any questions you may have relating to this opportunity.
- BELONGING AT GYMSHARK.
- Our mission is to be a place where everyone belongs. We’re an equal opportunities employer, and for us that means we always strive to be as inclusive as possible in all aspects of employment, right from your application. We’re committed to finding reasonable adjustments* for candidates with specific needs or have a disability during our recruitment process, and all applicants will be considered fairly and equally. We do not tolerate discrimination of any kind. *If you’d like to request a reasonable adjustment please email talent@gymshark.com.
- ABOUT US.
- We’re here to unite the conditioning community. We believe that putting the sweat in today, prepares us for tomorrow. So, we give people the tools they need to reach further, go faster, be stronger. We celebrate those who show up – for themselves – to be their physical or mental best, whatever that means for them. It’s what we want for our community, and our team. A team that’s growing rapidly around the world. A collective of talented individuals working together to invent Gymshark’s future. Our plans are ambitious, and we’re looking for people who want to join us for the ride – our growth will be your growth.
- THE PERKS.
- Standard benefits include:
- Performance-based Bonus opportunity
- Funded Healthcare benefit
- 25 days holiday, additional day for your birthday & Bank Holidays
- Contributory Employer pension scheme
- Flexible benefits programme – including salary sacrifice EV scheme, dental insurance, cycle to work, tech scheme, holiday trading
- Gymshark Employee Discount & long service awards
- Access to High Street cashback and discounts
- Financial, Physical and Mental Wellbeing Support
- Enhanced Family Leave package
- Life Assurance
- Office location specific benefits include (IQ):
- Gym Membership to The Lifting Club (LC)
- Onsite lunch provision & coffee bars
- EV charge points available
- Office location specific benefits include (LDN):
- Funded multi-site fitness membership
- Note: The bonus program and benefits have certain eligibility requirements. Gymshark reserves the right to amend these programs in whole or in part at any time without advance notice.