About this role
WPP is the trusted growth partner for the world’s leading brands.
We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.
We have been building the world's most valuable brands for 50 years and have global reach across 100+ markets, with deep local expertise.
Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.
For more information, visit WPP.com.
We're Hiring: Lead Instructional Designer, AI Transformation at WPP!
Are you a visionary Instructional Designer ready to shape the future of learning in an AI-powered world? WPP, the world's largest marketing company, is undergoing an AI-enabled transformation. Our Open Change and Enablement team empowers 100,000+ employees globally with cutting-edge tech and processes, driving digital evolution and continuous improvement.
Why this role is critical: As our Lead Instructional Designer, you'll architect a learning revolution. You'll design highly effective, behaviourally informed learning experiences that drive platform fluency, embed new AI ways of working, and foster continuous improvement across our global network, focusing on our Agentic E2E vision.
What you'll be doing:
You'll leverage learning science to design and deliver transformative experiences for our new AI-enabled marketing platform. This includes:
Designing Performance-Driven Learning Ecosystems: Lead end-to-end design of dynamic, just-in-time learning solutions, integrating into workflows to enhance Employee and Client Experience. Develop micro-learnings, performance support, and adaptive e-learning for rapid upskilling.
Driving Strategic Collaboration: Partner with Behavioural and Service Designers to integrate motivational strategies and ensure seamless platform adoption, making learning an invisible part of the workflow.
Championing Learning Excellence & Mentorship: Mentor Senior Learning Designers and establish rigorous quality standards for content, aligning with our vision for platform fluency.
Measuring Impact & Optimising: Evaluate learning effectiveness through robust assessment, focusing on performance outcomes and skill gap reduction, using data for continuous optimization.
Requirements
- Extensive experience in Instructional Design, Performance Consulting, or Instructional Architecture, with a proven track record in large-scale enterprise tech rollouts or organizational transformations.
- Proficiency with authoring tools, LMS/LXP, and integrating learning into workflow tools.
- Comprehensive expertise in adult learning principles, performance support, and instructional design models for global enterprise change, focusing on just-in-time and workflow learning.
- Exceptional content development, writing, editing, and visual design skills for compelling, accessible, and highly effective learning materials.
- Proven ability to translate complex technical information (AI ways of working, Agentic E2E vision) into clear, engaging learning experiences.
- Strong analytical skills to leverage learning analytics, performance data, and research findings for design and skill needs.
- Who you are:
- Open: Inclusive, collaborative, and open-minded to new ideas and ways of working.
- Optimistic: Believe in the power of creativity, technology, and talent to create brighter futures.
- Extraordinary: Stronger together, a creative leader and pioneer, delivering extraordinary every day.
- What we'll give you:
- Passionate, inspired people: A culture where you can do extraordinary work.
- Scale and opportunity: The chance to create, influence, and complete projects at an unparalleled industry scale.
- Challenging and stimulating work: Unique projects and the opportunity to join a group of creative problem solvers.