Product Marketing Manager
About this role
<p><strong>We 💛 small business</strong></p><p>We founded Holvi in 2011, in Helsinki. As self-employed people wading through oceans of paperwork, we noticed something funny going on – traditional banks were giving us the cold shoulder. Why not help ourselves? We asked. And so, with time and effort (and lots of coffee), we mastered small business finance – and Holvi was born.</p><p>Our vision is simple: Eliminate the distractions of financial admin and simplify work life, because running a business is hard enough. Small businesses shouldn’t have to worry about spreadsheets and lost receipts.</p><p>Since our inception as a pioneering fintech, we've experienced our fair share of challenges and growth. We explored different paths, and from those experiences, we've evolved. Today, <a target="_blank" href="https://www.holvi.com/press/holvi-set-to-double-turnover-in-2023-with-record-profits-for-january/#:~:text=Fast%20forward%20two%20years%2C%20Holvi,a%20lot%20of%20hard%20work.">we stand as a team-owned and profitable company</a>, proud of our journey.</p><p>Right now, we’re looking for a Product Marketing Manager to join our team in Berlin. If you want to help small businesses thrive, then read on.</p><p><strong>What you'll do</strong></p><p>We’re looking for a senior product marketer who deeply understands the German small business landscape and can help us grow adoption and usage of our products through clear positioning, strong lifecycle messaging and effective go-to-market execution.</p><p>You’ll work closely with Product Managers, CRM, Content, Acquisition and Sales to ensure that what we build is clearly explained, easy to adopt and well positioned in-market.</p><p><strong>A typical day could see you:</strong></p><ul><li><p>Creating positioning, naming and messaging for products, features and initiatives in the German market</p></li><li><p>Planning and coordinating go-to-market activities for launches</p></li><li><p>Owning product marketing initiatives focused on activation, adoption and retention</p></li><li><p>Analysing data and turning learnings into actionable insights</p></li><li><p>Feeding structured insights back into product and growth prioritisation</p></li></ul><p><strong>This is for you if you:</strong></p><ul><li><p>Have 4+ years of experience in product marketing or a closely related role</p></li><li><p>Are fluent in German and English, written and spoken</p></li><li><p>Have worked in fintech, banking or financial services, ideally in a B2B / SME context</p></li><li><p>Have strong experience with go-to-market, messaging and lifecycle work</p></li><li><p>Are comfortable working cross-functionally with Product, Marketing, CRM and Data</p></li><li><p>Are structured, outcome-oriented and able to manage multiple initiatives in parallel</p></li></ul><p><strong>It's a plus if you:</strong></p><ul><li><p>Have experience working in a fast-paced growth company or scale-up</p></li><li><p>Are comfortable using tools such as Jira, HubSpot, Figma, Looker or CMS systems</p></li></ul><p><strong>You'll get:</strong></p><ul><li><p>Flexible working hours and a hybrid work setting. We work at least two days per week from the office, but also offer possibilities for periods of remote work – either from your base country or from abroad</p></li><li><p>Monthly benefit budget that can be used in multiple ways</p></li><li><p>Work nice balance – Weekly exercise hour, bi-weekly breakfasts, bi-annual team weeks in Finland and more</p></li><li><p>The chance to shape this role around what's good for you and Holvi</p></li></ul><p><strong>Think you're a good fit?</strong></p><p>We’d love to hear from you! Send us your application by 20.3.2026 – but don’t wait too long as we will fill this role as soon as we find the right person. You can read more about our recruitment process on our <a target="_blank" href="https://www.holvi.com/careers/">Careers page</a>. If you want to learn more about the position, reach out to Philipp Seidel (Product Marketing & Communications Lead) at <a target="_blank" href="mailto:pseidel@holvi.com">pseidel@holvi.com</a>. <br></p><p><strong>Logistics</strong&