EMEA Marketing Programs Specialist
About this role
Secure Every Identity, from AI to Human
Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence.
This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk.
About our team
The EMEA Field Marketing team is a critical component of Okta’s ambitious growth strategy in the region. We are a passionate, high-impact group that works in close partnership with Sales and other cross-functional teams to drive pipeline, accelerate opportunities, and build brand presence.
About this role
As a Senior EMEA Marketing Programs Specialist, you will be responsible for the design and tactical execution of integrated, multi-country marketing campaigns across the EMEA landscape, targeting specific account lists. Success in this role requires a blend of program planning, an understanding of the EMEA market, and close cross-functional collaboration with teams like Field Marketing, Performance Marketing, and xDR to deliver measurable pipeline and revenue growth.
Responsibilities
- Design, execute, and optimize integrated, multi-country marketing programs across the Europe, Middle East, and Africa (EMEA) region, with a primary focus on driving new business and accelerating pipeline.
- Be an hands-on contributor, blending planning with tactical execution to ensure programs are tailored for diverse EMEA markets and hit specific target account lists.
- Establish and maintain close cross-functional alignment with Field Marketing,and other functional stakeholders
- Collaborate closely with Performance Marketing to integrate paid media approaches into campaigns for maximum reach and impact.
- Leverage and integrate our partner ecosystem into program strategies as appropriate to amplify results.
- Proactively explore and utilize emerging technologies, including AI, to continually improve marketing program effectiveness and efficiency.
- Your programs will be focused on the Enterprise segment, with an ‘always on’ plan running into SMB
- What experience you have
- Demonstrable experience creating and executing end-to-end marketing programs at scale within a B2B technology environment, preferably for the EMEA region.
- A strong understanding of effective targeting and segmentation strategies to ensure marketing efforts are focused on the highest-potential accounts.
- Proven hands-on experience and familiarity with various paid media approaches and their strategic application in integrated campaigns.
- Excellent collaboration and communication skills, with a track record of successfully working with sales (including xDR) and other cross-functional marketing teams (e.g., product, global, field).
- A data-driven mindset, comfortable with tracking performance, and using insights to optimize programs for pipeline and revenue growth.
- Why you are excited about the role
- You are passionate about driving tangible business outcomes, specifically pipeline and revenue growth
- You thrive in a highly collaborative and cross-functional environment, excited by the prospect of partnering with multiple teams
- The opportunity to blend strategic thinking with hands-on, tactical execution across a diverse market appeals to your dynamic work style.
- You are committed to continuous learning and are interested in leveraging new tools and technologies, including AI, to push the boundaries of marketing effectiveness.
- Why we are excited about you
- Your ability to blend program planning with tactical execution is exactly what is needed to make this new role a success.
- You bring experience of creating and scaling complex marketing programs that directly contribute to pipeline and new business acceleration.
- Your collaborative spirit and experience working effectively with teams like xDR, Field Marketing, and Performance Marketing show you can navigate a complex organization to achieve shared goals.
- Your data-driven approach and focus on tracking, and reporting on ROI and pipeline metrics align perfectly with our growth objectives.
- You are proactive and ready to take ownership in a dynamic EMEA landscape.