Senior Marketing Data Analyst

About this role

Responsibilities

• As a Senior Marketing Data Analyst in our Global Marketing Analytics organisation, you will play a pivotal role in driving data-informed decision-making at HelloFresh. Based in our Berlin Headquarters, you’ll join the Market Insights team - an internal analytics function supporting senior leadership across 15+ HelloFresh markets spanning 3 continents.
• You will turn data into strategic recommendations, challenge the status quo, and directly shape how our global brands grow and operate.
• What You’ll Do
• Act as a trusted advisor to Global Marketing leadership: understand their challenges, frame analytical problem statements, and translate insights into actionable strategic recommendations
• Measure, benchmark, and monitor brand and market performance, proactively identifying opportunities to improve key Marketing and business KPIs
• Influence and optimize Marketing budgets and planning processes by challenging assumptions and ensuring data-driven decision making
• Lead high-impact analytical projects, often partnering directly with senior stakeholders to enhance performance frameworks, forecasting, growth strategies, and reporting ecosystems
• Build and enhance reporting and visualization assets that support day-to-day decision-making and strengthen global performance oversight
• Collaborate with and mentor analysts within the team, fostering a high-performing and supportive analytics community
• Streamline analytical processes and workflows, championing scalable and automated solutions
• What You’ll Bring
• A motivated, collaborative mindset with strong team-working skills and a passion for solving complex business problems
• 5+ years of experience in Marketing Analytics, Finance Analytics, or a related quantitative field—ideally in a fast-paced B2C or subscription business
• Strong understanding of Marketing and Growth metrics, and how they connect to overall business performance
• A results-oriented and structured approach, able to turn vague or ambiguous business questions into clear analytical frameworks and insights
• Solid technical skills, including:
• Spreadsheets and SQL (required)
• Tableau or a similar visualisation tool (e.g. Looker, PowerBI)
• Python (a plus)
• Proven project ownership and stakeholder management abilities, especially in senior or cross-functional settings
• Excellent communication skills in English, with the ability to explain analytical concepts to non-technical audiences and influence decision-making