About this role
Join Vonage and help us innovate cloud communications for businesses worldwide!
Why This Role Matters:
We’re looking for a Data Analyst to drive our digital media data function. You will be a key driver of our digital media function, responsible for transforming media data into strategic business insights. You will manage the entire data lifecycle, from enabling and onboarding data from our vendors to performing in-depth analysis that directly informs spend decisions and revenue generation.
This role requires adjusting to the US working time (2x a week 13:00 - 21:00, remaining days 10:00 - 18:00).
Your key responsibilities:
Manage the ingestion and integration of media data from various vendors, ensuring its accuracy, integrity, and timely availability. This includes data cleaning and validation to maintain high-quality data sets.
Build and manage scalable reporting frameworks and dashboards for both ABM and traditional ‘business-as-usual’ demand generation campaigns.
Provide deep-dive analysis of campaign performance, trends, and opportunities across multiple BUs and channels.
Develop, maintain, and refine media mix models (MMM) to analyze the impact of various digital media channels on pipeline and revenue.
Support AOP and quarterly planning cycles by delivering accurate performance projections and budget impact analyses.
Build target and outlook plans that align demand generation goals with corporate revenue objectives.
5+ years in marketing analytics, data science, or a related role with a strong focus on digital media performance
Requirements
- 5+ years in a media data role.
- Previous working experience with Tableau, Adobe Analytics and similar internal reporting tools
- Experience working with Snowflake, EDW or similar data warehouses
- Experience with onboarding data from media partners.
- Strong problem-solving skills, attention to detail, and ability to extract insights from fragmented data.
- Experience in designing insightful and easily understandable data visualizations
- Bachelor's degree in Mathematics, Economics, Finance, Engineering, or a related field.
- What's in it for you
- We offer exciting work, career growth opportunities, and a collaborative hybrid work environment. In addition to competitive pay and benefits, we provide unlimited discretionary time off and tuition reimbursement.
About Vonage
Vonage is a global cloud communications leader. And your talent will further help brands - such as Airbnb, Viber, WhatsApp, and Snapchat - accelerate their digital transformation through our fully programmable-based unified communications, contact center solutions, and communications APIs. Ready to innovate? Then join us today. Note: The purpose of this profile is to provide a general summary of essential responsibilities for the position and is not meant as an exhaustive list. Assignments may differ for individuals within the same role based on business conditions, departmental need or geographic location.