ABM Campaigns Specialist
About this role
Join Vonage and help us innovate cloud communications for businesses worldwide!
Why this role matters:
We are seeking a results-driven Demand Generation Specialist with deep expertise in Account-Based Experience (ABX) programs. This role will be responsible for driving account engagement, accelerating pipeline, and increasing revenue from our highest-value accounts. You will own end-to-end ABM campaign execution, from strategy and audience targeting through reporting and optimization, within our Demand Generation Center of Excellence across our Business Units.
Responsibilities
- Design, execute, and optimize ABM/ABX campaigns across multiple channels (digital, email, paid media, events, direct mail, etc.) to engage target accounts and buying committees.
- Own full-funnel ABX programs: target account selection, engagement orchestration, pipeline acceleration, and closed-won influence.
- Leverage 6sense to identify in-market accounts, uncover intent signals, prioritize engagement, and measure program impact.
- Onboard and collaborate with demand generation partners across paid digital tactics (programmatic, paid social, search, display, retargeting) to ensure campaigns are effectively executed and aligned with account-level strategies.
- Partner with BU campaign owners, and DG paid media teams to align campaigns with territory/account plans, deliver personalized experiences, and ensure tight execution.
- Develop reporting and dashboards to measure campaign performance, account engagement, pipeline creation, and revenue contribution.
- Continuously test and optimize campaigns, ensuring high-quality pipeline creation, increased conversion rates, and accelerated deal velocity.
- Support integration of ABM with demand generation programs to drive cohesive buyer journeys and measurable business outcomes.
Requirements
- 5–8 years of experience in B2B demand generation or ABM roles, preferably in SaaS, UCaaS, or CCaaS industries.
- Hands-on expertise with 6sense (required), and experience with CRM (Salesforce), and analytics platforms.
- Proven track record of building and scaling ABM/ABX programs that drive measurable revenue impact.
- Experience onboarding and collaborating with DG/agency partners across paid digital tactics.
- Strong skills in data-driven marketing, funnel reporting, and campaign optimization.
- Ability to collaborate across marketing, sales, and operations teams in a global matrix environment.
- Excellent project management, organizational, and communication skills.
- How you’ll benefit:
- In addition to providing exciting work, career advancement opportunities, and a collaborative work environment, Vonage provides competitive pay and benefits including unlimited discretionary time off. #LI-RE1
- There’s no perfect candidate. You don't need all the preferred qualifications to make a valuable impact on our team. Our employees and customers come from diverse backgrounds, so if you're passionate about what you could achieve at Vonage, we'd love to hear from you.
- To learn how we process your personal data during the recruitment process, please refer to our Privacy Notice.
About Vonage
Vonage is a global cloud communications leader. And your talent will further help brands - such as Airbnb, Viber, WhatsApp, and Snapchat - accelerate their digital transformation through our fully programmable-based unified communications, contact center solutions, and communications APIs. Ready to innovate? Then join us today. Note: The purpose of this profile is to provide a general summary of essential responsibilities for the position and is not meant as an exhaustive list. Assignments may differ for individuals within the same role based on business conditions, departmental need or geographic location.