Email Marketing Specialist
About this role
At JetBrains, we build state-of-the-art tools that help software developers maximize their potential. Leveraging over 25 years of experience in the industry and a passion for cutting-edge technology, our tools allow companies to build great things in less time. Our products are used by over 15 million developers, as well as 88 companies in the Forbes Global Top 100.
The Email Marketing team at JetBrains supports the company's marketing initiatives with the full cycle of email campaigns. Our team collaborates with stakeholders throughout the company to ensure their messaging reaches its target audience. We are looking for an Email Marketing Specialist to help us engage with our growing community of B2B and enterprise customers worldwide.
In this role, you will be managing high-impact email marketing campaigns that will promote our tools to global corporations and increase our worldwide sales.
As part of our team, you will:
Develop, execute, and optimize email campaigns to support various company activities.
Collaborate with product marketing, brand marketing, sales, copyediting, localization, and design teams to create campaigns tailored to different audience segments.
Support high-priority business initiatives such as B2B marketing.
Analyze email performance metrics and user behavior to continuously improve campaign effectiveness.
A/B test email content, subject lines, and CTAs to maximize open rates, click rates, and conversions.
Stay up to date with industry trends and best practices to drive innovation in our email marketing strategies.
Work with marketing automation tools to streamline and scale email campaigns across multiple languages and regions.
Requirements
- Fluency in English, both written and spoken.
- At least 4 years of experience in email marketing, with a focus on B2B marketing, digital marketing, or content marketing.
- Experience in software or technology marketing.
- The ability to learn quickly and navigate large volumes of information.
- Excellent time management skills and the ability to prioritize tasks.
- The ability to work independently and effectively in a distributed team.
- Strong collaboration skills and the ability to work effectively with members of cross-functional teams.
- We would be especially thrilled if you have:
- Experience with marketing automation tools (e.g., Marketo, Hubspot, or similar).
- Experience working in B2B email marketing.
- Knowledge or general understanding of HTML or CSS.
- Familiarity with GDPR and other email marketing regulations.